Friday, July 22, 2011

Try: Pureology’s new ColourStylist collection


I’ve used Pureology shampoos and conditioners over the past two years with very good reason. It was the first ZeroSulphate and 100 per cent vegan range that also cared for coloured hair, and the range smells and feels as good as it performs. And I’m not the only person who thinks so: in the first seven years of sales Pureology had generated more than US$61 million in more than 16,000 salons America-wide, making it the Number 1 colour care range in the US. It launched into New Zealand in 2009 and has gone from strength to strength, and has finally expanded into styling products – exciting stuff! Needless to say, they too are good for the planet, good for you and work hard to give you seriously fabulous hair.
It’s the first styling range for flawless, lasting colour-brilliance that strengthens while it styles, targeting the specific styling needs of colour-treated hair like mine. Also 100 per cent vegan, it includes a blend of olive, camelina and coriander lipid extracts that penetrate the hair fibres for overall enhanced brilliance, lustre and shine.
There are six offerings in the new collection, and I already have a couple of favourites that I highly recommend. The Nourishing Nectar is a lightweight gel that perfect for using pre blow dry, with zero dulling residues and concentrated Keravis to strengthen the hair fibre. Enhanced with plant cellulose it delivers volume with control, and works hard at detangling difficult hair like mine as well.
My other pick is the Cuticle Polisher (pictured), which is a humidity-resistant, lightweight, non-drying serum with concentrated lipids. It cleverly accentuates both high and low-lights of coloured hair, and coriander extracts provide mirror-surface shine wherever you need it. It’s a great finishing product after you’ve blow dried your hair, helping keep your style for longer as well as adding that extra polish. Beautiful stuff!

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