All about: Glossier’s new Cloud Paint Bronzers

Very few brands have developed as much of a cult following – and as early on - as Glossier. The brand, founded by Emily Weiss, grew from the always fun, sometimes irreverent Into the Gloss publication into a billion-dollar empire spanning skincare, makeup, and fragrance. Expansion was swift – and it came with a lot of well-deserved hype.
Across the last decade, they've developed a knack for creating flattering products that are truly fool proof, at an amazing price point and always lots of fun. One of their OG creations, Cloud Paint blush, has been a permanent fixture in many beauty fans' routines for years, and now, the iconic paint is getting a few more shades - this time of the bronzer variety, allowing you to add some sun-kissed looking, golden warmth in addition to your classic flush.
Cloud Paint was inspired by the paint tubes sold at an art supply store across from the original Glossier office, and the initial drop of cute shades instantly became a hit. First, because the packaging was equally as cute, and at the time a formula like Cloud Paint just didn’t exist. The texture, in combination with the serious pigment and the easy-to-use factor, was a game changer, and we were here for it.
Pillowy and lightweight, the gel-cream formula is sheer and buildable—never streaky or chalky. Each shade leaves behind happy clouds of colour that seamlessly blend into your skin, simply dab onto cheeks and *tap* *tap* *tap* into skin for a natural-looking, flushed-from-within glow. I love that it contains skincaring ingredients collagen, and the Blurring Powder Pigments give it a soft, diffused, seamless finish that doesn’t accentuate pores or texture— and results in zero streakiness.
Cloud Paint is now available in ten buildable shades:
Wisp: a soft lilac
Soar: a bright, warm pink
Puff: a light, cool pink
Beam: a soft peach
Dusk: a brownish nude (my fave!)
Haze: a deep fuchsia
Dawn: a sunny coral
Storm: a warm rose (second fave!)
Spark: a bright poppy
Eve: a rich mulberry

Which brings me to the bronzer alluded to in my header! Fans began clamouring for a bronzer version of the iconic formula not long after it launched, and Emily Weiss has said that a bronzer extension of Cloud Paint wasn't even the brand's plans; it was "loud and clear" a request "from the community." Even more so after their previous bronzer, Solar Paint (which I picked up in Los Angeles on a visit there and fell hard for), exited their offering.
The Cloud Paint Bronzer has the same buildable, playful formula you love, but offers five new shades to subtly add dimension and warmth to your cheekbones, forehead and nose. Inspired by the golden hour, each flexible hue offers a naturally defined, sun-hugged look, and I love that you can wear any shade alone, or mix two or more shades together to create your own custom look—the sky’s the limit.
Of the five new shades, the darkest, Drift, is described as a deep neutral bronze. Coast has become my summer BFF, and is a classic golden bronze. Swept is a medium neutral tan, and Dune, a golden tan. The lightest shade is Sail, offering a light neutral tan.
For best results, Glossier recommends you squeeze a tiny dot on your finger and then dab it onto your cheekbones and forehead. Once applied, blend it out from the two application spots and bring any excess onto the bridge or your nose to add to the sun kissed glow.
As someone easily scared by blush (many a disaster in my backstory), I love that the OG Cloud Paint and the new bronzers are just so easy to wear and apply, and that each shade is sheer enough to blend and layer without going overboard. Dubbed “the most user-friendly blush and bronzer under the sun”, they are incredibly fun to play with and super flattering on, and I can’t recommend these babies enough.
Oh and YES! They do ship to New Zealand... simply head here


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