Wellness news: BraveFace launches an important new campaign

Local wellness brand, BraveFace has launched a new campaign encouraging New Zealanders from all walks of life to challenge their mindset when looking in the mirror, and to replace negative thoughts with positive affirmations. It’s something that’s definitely easier said than done, especially given the tumultuous nature of the world around us.
In an effort to remind us that we are all full of potential, mirrors with powerful messages have been placed across key areas in Auckland, Wellington and Christchurch. These mirrors are a reminder to passers-by that despite the struggles they face, they are strong, they are brave, and they are full of the potential to make their goals and dreams a reality.

BraveFace founder Katherine Douglas says: “the number of Kiwis struggling with stress, sleep, anxiety and their mental health, has increased dramatically in the past couple of years. We created BraveFace to provide people with the tools they need to overcome those unwanted feelings, both through our products and the messages we share.”
The campaign was created to positively influence how Kiwis view themselves, encouraging them to replace their negative perceptions with strength, bravery and the belief that they are full of potential. “Sometimes our fears and anxieties can hold us back,” says Katharine, but at BraveFace we believe that despite our struggles, we are all full of potential, and it’s time to live it”.
To make the greatest impact possible, BraveFace realised they needed to support Kiwis right from an early age, when negative thoughts and mental health struggles first start to appear. To help young Kiwis reach their full potential, BraveFace is donating $10,000 to the Sir John Kirwan Foundation and their initiative Mitey. Mitey supports schools to deliver an evidence-based approach to mental health education for Years 1-8.
BraveFace will also donate a further $10 to Mitey on behalf of anyone who takes a mirror selfie at one of the campaign locations around the country, posts it on Instagram and tags @braveface. The mirrors can be found at 170 Ponsonby Road in Auckland, 146 Cuba Street in Wellington and at 569 Colombo Street in Christchurch, so I suggest you get out there and get snapping ASAP.

The brand’s CoolHead Day Spray, HeadRest Night Drops and LiveCalm Daily Capsules are available now from www.braveface.com, leading pharmacies and Farro.


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