All about: Airinum, and the brand’s latest colour drop for glacier research

If you’re anything like me, one of the first things you did once the pandemic hit was google ‘face mask’, and not the hydrating, glow-giving kind. The offering was vast and I soon realised that although chi chi, the fabric masks being offered by some of my favourite designers just weren’t going to cut it. Then I hit upon Swedish mask innovator Airinum, whose offering is high performance, protective and dripping in minimalist Scandi cool.
It soon became the go-to brand for the whole family, with my current fave being the Airinum Urban Air Mask 2.0, hailed as “the world’s most advanced air mask”. The Urban Air Mask 2.0 protects against air pollution, smog, pollen, allergens, and bacteria, and having been tested at the RISE R&D centre in Sweden is KN95 certified (similar to an industrial N95 or FFP2 mask). It also looks chic and protects, which is the perfect combination.

Airinum’s award-winning Lite Air Mask is another of their most popular styles, and the first I wore after ordering a bunch online. It’s the dream for the warmer months in particular, and is now the subject of a philanthropic endeavour via a new colourway, ‘Glacier White’. Available now, the Lite Air Mask in ‘Glacier White’ aims to draw attention to the devastating impact of glacier mass loss and climate change, with part of the proceeds of its sale going towards vital research conducted by glaciologist Heïdi Sevestre.
Over 99 per cent of glaciers are currently melting, with the resulting meltwater contributing to significant sea-level rise. More than 700 million people will be directly affected by this, and indirectly, massive streams of climate refugees will dramatically increase population density, diseases, and conflicts. By donating part of the proceeds from the Glacier White colourway, The Airinum Fund is the largest donor to Heïdi Sevestre’s tropical glacier research expedition. Heïdi’s research provides invaluable information on glaciers, such as black carbon particles, which could be vital in preventing further glacial melting and rising sea levels.
“Heïdi’s work to protect the glaciers is absolutely essential and we are proud to donate part of the proceeds from Glacier White to further her research,” says Fredrik Kempe, CMO and co-founder of Airinum, which since its inception has provided people with innovative accessories that reduce the health effects of climate change. In addition to always-inspiring product launches and colour drops, Airinum often drops collaborations with brands such as Marine Serre, Human Made, and UNDERCOVER. Each of Airinum's collaborative designs intends to raise awareness about climate change and inspire more people to join the movement towards a cleaner, healthier tomorrow. Their partnership with Milkywire, a Swedish platform promoting the UN Sustainable Development Goals by supporting locally-rooted non-profits, helps the brand contribute to those bringing about real change via The Airinum Fund.

So, if you’re looking for a new mask that is highly recommended and dedicated to preserving the earth for future generations – go no further.

To learn more, visit their website here.


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