Thursday, March 14, 2019

All about: the all-new, all-good Clean Beauty Collective




I first met beauty industry expert Fleur Insley (above) many years ago, when she was working her way up the local managerial ranks at one of the biggest beauty conglomerates in the world. It was clear from the get go that she was ALL about beauty, and when she resigned a while back I was intrigued as to what she would do next.
Well that question was answered when I met her for coffee last week at Auckland’s Kokako cafĂ©, where she introduced to her seriously exciting new endeavour - Clean Beauty Collective. Recognised as the fastest growing beauty category in the global beauty market, clean
beauty is rapidly becoming a huge area of interest for many consumers looking for a safer, non toxic version of some of their must have products. Researched over the past couple of years in New Zealand and the US, the line up that Fleur is offering on her Clean Beauty Collective site is effectively making clean beauty more accessible to New Zealand beauty freaks, and I for one couldn’t be happier. Stocking both local and international brands, Fleur and her team has researched and tested the best of the best, to ensure ‘going clean’ is easier than ever before.
Committed to natural, non-toxic beauty products Clean Beauty Collective is passionate about the ingredients you put on your skin. All products steer clear of a list of ‘dirty' ingredients, including the usual suspects (parabens, silicone, sulphates) along with an extensive list of others. Artificial colours or fragrances, parabens, petrochemicals, paraffin, phthalates, propylene glycol, mineral oil, sulphates, silicones, triclosan, carcinogens, neurotoxins, PABA, PEG, or DEA are all on the ‘dirty' list for the company, and any product containing any of these ingredients will not be available. As 70 per cent of what we put on our skin is absorbed into our bloodstream, what we put on it is hugely important for our own health and wellbeing.
With more than 20 years’ experience in the cosmetic and skincare industry, Fleur is an advocate for quality ingredients and – like me - believes harmful chemicals shouldn’t go anywhere near the skin. She has done all the research and hard work, so you have peace of mind knowing what you apply to your body, is clean, safe and free from harm.
Products using ‘safe synthetics’ (like Mecca Cosmetica-stocked favourite, Drunk Elephant), which uses green chemistry as a way to reduce or eliminate the use of nasty ingredients, also feature on the site. These synthetics can imitate nature and, in some cases, even provide more effective results than the raw ingredient. 
The site is already filled with incredible brands like Plant Apothecary (my new obsession, reviews to come), non gender specific, Suntegrity, the beautiful Aether Beauty, nailcare stars Kester Black, Bawdy Beauty (butt masks for all!), Hynt Beauty, Bristol & Sussex and Salt & Stone, as well as local industry leaders – Ethique, Essence of Humanity and Skin Deep. Fleur tells me that she is constantly being approached by and discovering new brands too, so more will be added to the line up if they pass the Clean Beauty Collective test.
Visit here for more information and to keep on top of the ever-expanding product range – you seriously won’t be disappointed.

No comments:

Post a Comment