Saturday, April 21, 2018

Beauty news: Estée Lauder signs Karlie Kloss



In a week of serious beauty industry spokesmodel signing coups, this one has got to be the biggest Estée Lauder has signed Karlie Kloss – modern day supermodel, entrepreneur and philanthropist - as its newest Global Spokesmodel and Brand Ambassador. Karlie joins the current roster of Estée Lauder spokesmodels that include original super Carolyn Murphy, Fei Fei Sun, Gabriella Wilde, Hilary Rhoda, Joan Smalls, Kendall Jenner, Misty Copeland and Yang Mi. 
Karlie’s first campaigns will debut beginning in July 2018 across digital, social, TV, in-store and print to support Estée Lauder’s iconic products including Pure Color Envy Sculpting Lipstick, Double Wear Stay-in-Place Makeup and Revitalizing Supreme+ Global Anti-Aging Cell Power Creme. 
Because we all know that Kloss is not just a beautiful face (and endless legs), her production company, Klossy productions will also partner with Lauder to create the model’s own beauty content to share with over 16 million followers across her social and digital platforms. Karlie’s first video launched yesterday, featuring founder Estée Lauder’s great granddaughter, actress Danielle Lauder. 
To leverage Karlie’s commitment to educating and building confidence in the next generation of young women, Estée Lauder will also support Kloss’ amazing Kode With Klossy initiative through coding camp scholarships and events. Kode With Klossy is a philanthropic organisation founded by the models back in 2015 that hosts free, two-week coding summer camps for girls aged 13-18 and fosters a national community focused on furthering career opportunities for girls in tech.
“Karlie is the modern-day Estée and we are thrilled to welcome her to the Estée Lauder brand,” said Stephane de La Faverie, Global Brand President, Estée Lauder. “Karlie has achieved tremendous success in her career through hard work, first taking the fashion world by storm, then becoming a media and television personality, and now empowering young women to become future leaders in tech. Her passion for beauty, unique voice and global social media presence will help us continue to inspire and connect with women around the world.”
“Karlie is perfect for Estée Lauder,” said Aerin Lauder, Style and Image Director, Estée Lauder. “As a successful model, entrepreneur and founder of Kode With Klossy, Karlie is both beautiful and accomplished. I am so excited she is joining the brand.”
"It is a dream come true to join the Estée Lauder family,” said Kloss herself. “I am so inspired by the brand’s legacy and values —from the entrepreneurial spirit of Estée herself to the company’s unparalleled commitment to creating best in class products for women around the world. I could not be more proud and honored to be part of such an iconic brand.”

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