Monday, April 23, 2018

All about: Witchery's latest White Shirt campaign for the OCRF




The Witchery and Ovarian Cancer Research Foundation’s annual White Shirt campaign is now in its tenth year, and both are celebrating with a very special collection – and campaign – that is in store now.
To commemorate the milestone year and the partnership officially raising $10 million, Witchery have release a collection of 10 white shirts, with the winning design of the ‘White Shirt Design Competition’ from the Whitehouse Institute of Design and the most loved shirt design as voted by the community from previous collections.
Promising to be its biggest year yet, the ‘OCRF White Shirt Campaign’ hinges on the power and importance of the enigmatic number 10: 10 influential female ambassadors, a 10-year partnership working towards vital research and a collection of 10 white shirts.
“Statistics show that one Australian women dies of ovarian cancer every ten hours. Without an early detection test for ovarian cancer, ten remains a number without hope” OCRF, CEO, Lucinda Nolan said.
Bringing their support to Australia’s élite philanthropic fashion cause are model Samantha Harris, actress Jodi Gordon, Network Ten presenter Jessica Rowe, E! Australia host Ksenija Lukich, actress Maddison Brown; Ovarian Cancer patients Letitia Linke, Leane Flynn, Helen Powel, Jemima Leydon; and OCRF research fellow Dr Caroline Ford.
“With the generosity of our partners, and through the purchase of a white shirt, we can together work to further vital research and ensure that every woman, everywhere – is free from the threat of ovarian cancer” said Nolan.
Nicky Briger, Marie Claire Editor and OCRF media partner announced, “We’re thrilled that Marie Claire can partner with this incredible initiative for its 10-year anniversary. As a fierce advocate of women’s issues, Marie Claire has supported the OCRF over the years and we will continue to do whatever we can to raise funds to help eradicate this insidious disease.”
The life-saving white shirts are being sold online and in store right now, with 100% of sale proceeds minus GST being donated to the OCRF. The ‘White Capsule’ – a premium collection of prestigious clothing and accessories to be styled with the ten OCRF shirts, is also available. In addition to purchasing the shirts, the community can register to host a ‘White Shirt Day’ event or donate directly to OCRF at www.whiteshirtcampaign.com.au
The OCRF White Shirt Day and World Ovarian Cancer day is Tuesday 8th May, marking the conclusion of this important and key Australian campaign. Have you got yours yet?


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