My favourite self-tanning product is by far, St. Tropez 'Everyday' Gradual Tan for Body, and apparently it’s Tash Oakley’s too – possibly the only thing I will have in common with the golden goddess and creator of A Bikini A Day! Now, the international influencer is taking her love of the global faux glow brand to the next level with the announcement of her appointment to the role of St. Tropez’s newest tanning ambassador.
In a global partnership which spans across the UK, US and Australian markets, Natasha will make her official start by co-hosting the brand’s first ever Facebook Live (27th April) to kick off a very exciting Northern Hemipshere summer for the brand, which includes a ground-breaking new product launch that’s the first of its kind on the global market.
Natasha has said of the partnership: “St.Tropez has been my go-to tanning brand for years, so it’s incredible to be working with them this year. Having grown up by the beach, I’m so conscious of the effects of sun damage, so I always use full block SPF on my face and wear a huge hat to make sure my face isn’t in the sun. It means that tanning products are so important in my beauty routine so that I can have a natural-looking, even and safe tan. I love the confidence that having a tan gives me, as well as happy memories of being on the beach in the sunshine.”
St.Tropez Global Product Development Director Jacqueline Burchell adds: “This is St.Tropez’s biggest influencer partnership to date and we couldn’t think of anybody more perfect than Natasha. Our tanning wardrobe of choice contains a product perfect for every occasion, and with Natasha’s strong global presence we really want to show how versatile tanning can be all year round.”
St.Tropez will also be supporting five A Bikini A Day pop-up shops in London(26-28 April), Los Angeles (7-10 April), New York (19-21 May), Miami (22-23 July) and Sydney (November, exact date TBC), providing shoppers with samples of its latest tanning innovations as well as product at retail.