Wednesday, February 8, 2017

Love it: Oribe's super luxe Gold Lust dry shampoo

The release that accompanied my press sample of Oribe’s Gold Lust dry shampoo described it as being ideal for the person “who dry cleans their underwear”. I can’t say that I go that far but I have been known to carefully fold it, and admit that I love a little everyday luxe in my life where I can get it.
It wasn’t always so easy to access Oribe products Down Under, so just being able to pop into a salon and pick babies like this up still astounds me. One of the things that makes living in New Zealand such a fantastic proposition is its remoteness, but this can also be a huge bummer when it comes to grabbing the latest and greatest, the newest and the best. 
Oribe, the eponymous product line from one of the most influential hairdressers of all time, Oribe Canales, defines luxury in hair care. The man has been one of the most sought after hairstylists for fashion, editorial and advertising work for the last 30 years and his product range reflects just how in love with what he does he really is. His collaborators include countless photographers, like Bill King, who introduced him to the fashion editor Carlyne Cerf de Dudzeele, a co-conspirator during his Steven Meisel years. Then there was the meticulous Irving Penn, who Oribe still refers to as Mr. Penn; and Helmut Newton, who shot Cindy Crawford for American Vogue with hair that Oribe teased to infinity; and others like Richard Avedon, Patrick Demarchelier, Annie Leibovitz, Herb Ritts, Francesco Scavullo and Horst. He’s a man that loves making women look gorgeous, and his signature is super luxurious locks jam packed full of volume.
With all that in mind, can his dry shampoo cut it? I have to admit that when I swapped to Gold Lust I had been using a brutal formula that felt and smelled quite frankly a little toxic, but it certainly did the job when it came to mopping up oil at the gym and on some of our more humid days. Would Oribe’s super sexy, kinda pricey (RRP $72.00) do the same? In a word: YES. And it came with all sorts of other lovely elements that made it one hell of a player.
Packed with translucent powders that absorb oil at the roots, it works to restore strength and shine to each strand, leaving your locks touchably soft with zero telltale white residue. It is Keratin treatment and colour-safe, and comes with the Oribe Signature Complex of Watermelon, Lychee and Edelweiss Flower Extracts to combat the effects of environmental stressors. Celery Seed extract is also in there to help extend the time between styling by reducing oil on the scalp, as well as Myrrh extract to fortify dry, damaged locks. It is also blissfully free from parabens and sodium chloride, which we love.
Lastly, it comes with the signature Oribe musky and citrusy Cote d’Azur scent that seriously sticks around for hours on end. InStyle awarded Gold Lust the title of Best Smelling Dry Shampoo, even going as far as adding “you'll probably want to wear it as perfume”, which I think is a bit much but hey? What do I know! It’s a winner. And yep, would definitely buy again.

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