Friday, February 10, 2017

Beauty news: Victoria Beckham X Estée Lauder, the return


Victoria Beckham has been in the spotlight for an amazing 20 years or more, so it would be safe to say that she knows a thing or two about beauty, and about what works and what doesn’t. Along the way, she's also learned the tricks of the trade from some of the industry's best makeup artists like Pat McGrath, Val Garland, and Charlotte Tilbury, and I for one think her pared back glamour is a breath of fresh air in the Age of the Kardashian and its associated Sharpie-drawn brow.
A long-time makeup devotee and apparently a collector herself, it was no surprise when the designer and mother of four took what she had learned and created a limited-edition makeup collection with Estée Lauder last year. The collection featured all the pieces a woman really needs in her makeup bag - as handpicked by Beckham – and I have to say it is still one of the most perfectly curated releases I have seen in a long time. As in, WANTED IT ALL.
The 15-piece make-up range was one of the biggest beauty launches of the season globally when it dropped, and an instant sell-out. Unsurprisingly, beauty giant Lauder has just announced it is bringing back the original collection on February 17, and as the sponsor for Beckham’s fashion show during New York Fashion Week, will tease an upcoming, second Victoria Beckham X Lauder collaboration on the runway on February 12. Amazing.
During an interview earlier this week, Beckham was reportedly vague about what her second makeup range will look like but made sure to emphasize the tie-in between her fashion and beauty lines. “It’s important that this is about fashion as well. Every collection we do I want it to have an element of fashion. Yes it’s all very wearable, but I also have fashion in there,” Beckham told WWD at Lauder’s headquarters in Midtown Manhattan.
Jane Hertzmark Hudis, group president at Estée Lauder Cos. Inc., was able to confirm that the second capsule will contain 30 units, double the original 15 skus that hit counters five months ago. Beckham’s personally curated, city makeup “looks” for L.A. and London will return, and just a few months later the line will have new products and looks for London, New York, L.A. and Paris, as well as the addition of Miami.
Hudis credits much of this success to Beckham’s incredible social media presence (She has 13.6 million followers on Instagram), and the re-launch comes as no surprise to me given the glamorous ‘how to’ videos VB has been dropping on the regular since the initial release.
I, for one, cannot wait!

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