Sunday, September 18, 2016

All about: the Kérastase Paris Nutritive Magistral collection


A haircare brand that has long treated hair with the same reverance as the skin, it comes as no surprise that Kérastase Paris has long created specific solutions to all manner hair issues. I recently updated my own hair “prescription” to an all- Kérastase Paris that consists of products cherry-picked from across their collections and by golly, it has transformed my locks with its high performance exactitude!
The latest Kérastase Paris to hit New Zealand salons is Nutritive Magistral, specifically created for hair that is brittle, lacklustre, a downright hot mess. These are just some of the words that come to mind when we think about severely damaged hair, which over the summer months could be yours.
Since 1979, the iconic, dry hair expert Kérastase Nutritive has stood the test of time, pioneering excellence to keep hair nourished and radiant. It was one of the first salon-only products I used after I began stripping the hell out of my hair during my “blonde years”, and was an absolute lifesaver at the time. Fast forward to 2016 and to meet the haircare needs of those who seek something a little extra, Kérastase has revealed the most durable nourishment yet. Combining the power of Kérastase advanced research and the science of dry hair, the Nutritive collection expands to introduce Nutritive Magistral for severely dry hair.
Hair dryness results from alterations to the surface of the hair. Due to natural reasons or exposure to external aggressors, the hair cuticle scales become raised, producing the rough feel and a dull, lifeless look. The driest of hair requires extra-special care, and the Nutritive Magistral at-home ritual has been created to really give your hairback its long lost bounce, making it more manageable along the way.
The collection comprises Bain, Fondant, Masque and Crème variants, each offering restoring shine and suppleness from within defpending on your needs. An offspring of the original Nutritive Irisome formula, Magistral is at the highest Nutritive concentration yet (4600 ppm), also enriched with gluco active, ceramic and xylose resin from the benzoin tree to replenish the nutrients in the hair.
The Nutritive Magistral collection also sees the introduction of a complete package redesign. To support L’Oréal’s goal of Sustainability by 2020 the renovated packaging is lighter, with a new cap designed to save an estimated 45 tons of plastic per year – which gets the big tick from me. The new packaging is to be mirrored throughout all other Kérastase collections too – exciting stuff.
If the Kérastase Paris Nutritive Magistral collection sounds like a bit of you over the coming months – and beyond – then pop into a Kérastase  salon near you to update your own prescription. 

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