When PREVAGE first hit the beauty scene all those years ago, the roar of excitement it created could be heard around the world and showed no sign of letting up. A few years later the brand could have happily been sitting back on its laurels enjoying the success of those first few product releases, but instead it’s stayed at the head of the pack in terms of research and constant innovation.
Since then it’s expanded from a single killer product to a few essentials and then an impressive line, always innovating and adding to its portfolio. The latest addition to the family aims to fight environmental aggressors and protect your skin, with the company citing the statistic that 80 per cent of all signs of skin aging are due to environmental aggressors such as UV rays, pollution and smoke. Scary stuff, yes? Recognising the global epidemic of pollution, Elizabeth Arden has created a first-of-its-kind invisible skin shield: new PREVAGE City Smart + DNA Enzyme Complex™ + Anti-Pollution + Antioxidants Broad Spectrum SPF 50 PA++++ Hydrating Shield. PREVAGE City Smart, for short.
The formula was developed in partnership with leading scientists, chemists, and dermatologists to be a daily use product that combines pollution and UV protection with a DNA Enzyme Complex to strengthen the skin. By neutralising the impact of environmental and oxidative stress on the skin, it aims to keep it looking younger, smoother, brighter and protected. Love that!
The Elizabeth Arden Research & Development team used an innovative method to show how City Smart protects against Urban Dust, a time-integrated sample of atmospheric PM - including exceptionally harmful nano-sized pollution particles - that typifies the type of pollution found in major global cities like New York, Los Angeles, Beijing, Mumbai, London and Paris. In-vitro testing showed that when protected with City Smart’s Anti-Pollution Complex, the viability of cells exposed to Urban Dust was improved by 5 times versus unprotected cells. If that is not reason enough to lather this puppy on then I don’t know what is.
City Smart’s patent-pending formula features advanced Triple Action Protection technology, which delivers younger, healthier, more resilient looking skin in three phases:
PROTECT: Anti-Pollution Shield Technology forms an invisible protective barrier to help prevent harmful toxins and pollution particles from penetrating skin. 100 per cent Mineral Broad Spectrum SPF 50 sunscreen (micronised Zinc Oxide and Titanium Dioxide) filters out UVA and UVB rays.
PREVENT: A potent, patent-pending Anti-Pollution Complex is comprised of an exclusive antioxidant blend of Idebenone, the world’s single most powerful antioxidant, Green Tea, Thiotaine, Ferulic Acid and L-Carnosine, to neutralise free radical damage caused by pollution and UV exposure, including both oxygen-based and nitrogen-based free radicals. In addition, City Smart also helps to prevent the appearance of future signs of skin ageing, including lines, wrinkles and hyperpigmentation.
STRENGTHEN: A DNA Enzyme Complex formulated with purified enzymes derived from Plankton, Arabidopsis Thaliana, and Ocean Bacteria extracts helps protect against free radical damage and supports skin’s natural repair process against oxidative stress. Skin’s elastin and collagen matrix are protected and its natural recovery process is strengthened resulting in healthier, more resilient looking skin.
Pretty impressive stuff IMHO, and it feels amazing on the skin to boot. Once on, City Smart also contains an effortless to blend, universal tint and optical diffusers that work well with all skin tones and makeup products. The formula comes in a polyfoil airless pump, and is non-comedogenic, paraben free and dermatologist tested.
PREVAGE City Smart has an RRP of $110 for 40 ml and the most exciting part – it lands on Monday at Elizabeth Arden counters nationwide.Tweet