Wednesday, January 13, 2016

Beauty news: Susan Sarandon announced as latest ambassador for L’Oréal Paris


A Hollywood legend, totally sassy broad and one of the most respected actors of our time, Susan Sarandon has been announced as the latest ambassador for L’Oréal Paris. How great is that?
An Oscar winner, mother, activist, entrepreneur, fighter, and a beautiful example of what it means to age with style, Sarandon is living proof that age is just a number and that happiness is the ultimate beauty tool.
“Susan is a cinematic icon. She is strong, charismatic and talented and has a compelling sense of self. Her outspoken activism, captivating film work and authentic charm continues to inspire women to be fearless and believe in their convictions,” says Cyril Chapuy, L’Oréal Paris Brand Global President. “She is a real woman of worth inside and out. We are honoured to have Susan as a new L’Oréalista.”
Born in Manhattan, she landed her first role in the film Joe at the age of 20 when she accompanied her husband to New York City for a role in a Broadway musical. This was the beginning of her journey toward becoming one of Hollywood’s most esteemed leading ladies, recognized for playing strong, sexy, multifaceted characters. Many of her films have become instant classics, such as Thelma & Louise, Bull Durham and the campy cult hit, The Rocky Horror Picture Show. Her distinguished acting career has spanned over four decades, and has garnered her five Academy Award nominations and a well-deserved win for Best Actress for the 1995 film Dead Man Walking.
As a passionate social and political activist, Sarandon has supported progressive causes as diverse as LGBT rights, environmental issues, and the fight against racism. She was appointed a UNICEF Goodwill Ambassador and works globally to protect children’s rights. In 2006, she received the Action Against Hunger Humanitarian Award and in 2013 she became the first celebrity face of the “100 Good Deeds Bracelet,” a non-profit organization providing economic and educational opportunities to women and girls across Africa and elsewhere.
When asked about her passions, Sarandon consistently refers to global issues and demonstrates on a daily basis that it’s empowering to volunteer. “When you are engaged in the bigger picture, you can’t afford the space to become so self-involved that everything is a crisis for you.”
“When L’Oréal Paris and Cyril first approached me, I was so flattered,” she adds. “The brand has always been a leader in helping in the empowerment and development of women. The very first time I heard ‘Because I’m Worth It’, it definitely was a shift in the framing of why you should look good. It had to do with women becoming the master of their own lives and decisions. It’s an extremely powerful statement that has transcended time. Beauty comes from the inside; it’s a state of mind. I’m proud to be a part of their message and to represent the L’Oréal Paris women.”
At 69 years old and as fiercely beautiful as ever, she says, “I look forward to being older, when what you look like becomes less and less an issue and what you ARE is the point.”
As a new international spokesperson, Sarandon will be the ambassador of Age Perfect skincare and hair colour, joining the glamorous L’Oréal family along that includes Julianne Moore, Naomi Watts, Karlie Kloss, Lara Stone, Natasha Poly, Liya Kebede, and Doutzen Kroes.
A major appointment and super savvy move byL’Oreal Paris  - I love this.

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