Tuesday, July 28, 2015

Beauty news: Joico looks after the brunettes as well as blondes


I have been brunette and then blonde and then back again many times over the years, and have to admit that when you’re blonde, you get a little more attention. From haircare companies that is – all trying their best to find way to keep blondes looking their best and rocking platinum like a pro.
Brunettes are always pushed to the back of the queue it seems, mainly as whether you have a natural or manmade shade, chances are it will be in much healthier condition.
Not always though, and haircare company Joico’s latest launch, Color Balance Blue, finally shows brunette babes a bit of love with a shampoo and conditioner duo that’s specifically designed for them.
Unlike any other product on the New Zealand market that I know of, this colour enhancing pair uses tone-correcting blue pigment to banish unwanted orange and brassy colours in brunettes – especially brunettes who like me, have dabbled in ombre in the past. It’s ideal for brunettes wanting to keep their balayage or highlights rich and full of colour, without having to resort to a purple or silver shampoo for the ends and a straight up colour shampoo for the roots.
Not only do these new products colour correct but they also help preserve your hair colour, up to 89 per cent of it for 18 washes to be exact.
“Joico’s Color Balance Blue is brilliant. I am using it on a lot of my brunette clients at the moment, it removes brassy tones and keeps brunette’s colour looking beautiful“, says Chinney Yeap of Dharma salon about the new release, whilst celebrity colourist Denis De Souza, renowned for his signature colouring technique, Sombre, and hair colourist to brunette faces like Mila Kunis,
Rachel Bilson and Jaime Chung, says, “Brown tones can take a beating from frequent shade shifting. I’m so happy that Joico's got a rescue designed specifically for deep brunette hair”. He adds that he loves the way Color Balance Blue Shampoo and Conditioner “help preserve colour against fading and eliminate those unwanted warm, brassy, reddish tones that can creep up on your clients as the weeks go by. It’s the perfect product to recommend to your clients to keep them richly-brunette between colour services”.
Of course, Joico hasn’t forgotten about blondes, having also just launched Joico Color Balance Purple, designed to remove yellow tones that can diminish blonde’s hair colour.

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