Beauty news: Maybelline New York adds Gigi Hadid to the team

Maybelline New York announced today that American model of the moment Gigi Hadid is its newest spokesperson. Gigi joins an extremely good looking team which includes Christy Turlington, Adriana Lima, Jourdan Dunn, Emily DiDonato, Marloes Horst and Kemp Muhl.

“Being a Maybelline New York spokesperson means more to me than anyone can imagine; it doesn’t seem real,” said Gigi. “It’s the most incredible feeling and is a dream come true. I feel so honoured and humbled to be a part of the iconic brand I grew up with and I am very excited by this opportunity.”

Still in her teens and gracing covers and runways all over the world, Gigi has worked with big names like Marc Jacobs, Giles, Sonia Rykiel, Jean Paul Gaultier, Jeremy Scott, and Chanel. She also landed the much-coveted cover of the fourth installment of Carine Roitfeld’s CR Fashion Book, and under the respected fashion editor’s tutelage has sat for renowned photographers like Steven Meisel, Mario Sorrenti, Craig McDean, Bruce Weber, Gilles Bensimon, Sebastian Faena, and Ellen Von Unwerth. The girl has done good – to put it mildly.

"We are thrilled to welcome Gigi Hadid to Maybelline New York,” said Jerome Bruhat, Global Brand President. "As the fashion industry's newest ‘it’ girl, Gigi is known for her confident, fun, seductive spirit. She reflects our brand values and represents Maybelline New York women all over the world who are smart, sexy, optimistic and full of life."
As well as the obvious benefits for the brand, Gigi has a killer international social media presence, clocking in at more than 1.4 million Instagram followers and 193,000 Twitter devotees.

Gigi will make her Maybelline New York debut in advertising campaigns later this year and I for one can’t wait to see what they cook up.