Thursday, January 8, 2015

Beauty news: MitoQ wins Product of the Year on anti-aging site, Truth in Aging


I first became aware of New Zealand skin solution MitoQ when it was first in its development stages several years ago, and it’s been exciting to watch its progress since. As well as the antioxidant-rich supplement that I have been popping over the last couple of months it’s also a super serum that targets the mitochondria in our cells. Over $50 million has been invested globally researching MitoQ since it was discovered at the University of Otago a decade ago, and now the MitoQ Moisturising Anti-Aging Serum has proved its worth by being awarded ‘Product of the Year’ on New York-based anti-aging site, Truth in Aging www.truthinaging.com.
To blind you a little with science (apologies in advance), the serum delivers antioxidant protection to your mitochondria, your ‘cellular batteries’, and is reprtedly an amazing 847 times more effective than any other CoQ10 formula. The serum has just one active ingredient: mitoquinol mesylate, a unique turbo-charged form of ubiquinone (the antioxidant in Coenzyme Q10) that reduces mitochondrial oxidative damage and boosts collagen and elastin production. In contrast to other antioxidants, which distribute evenly throughout the cell, MitoQ's form of ubiquinone is positively charged and is accumulated selectively and extensively by negatively charged mitochondria. By targeting mitochondria to support healthy cell function, MitoQ Serum helps to reduce the appearance of fine lines and wrinkles, enhance skin's firmness and fade age spots. It has long been discussed that mitochondria are the key to anti-aging as they are responsible for providing the necessary energy for cell activity. If mitochondria are not working properly, cells cannot get enough energy and organs and skin can develop major problems and diseases. Free radicals form in the mitochondria (which are sometimes described as “cellular power plants”) where they wreak havoc on lipids, proteins and mitochondrial DNA, contributing to the aging process. So there you go – pretty impressive stuff. But back to the award…
Founded in 2008, Truth in Aging is a community forum with a mission to offer truthful and unbiased guidance to people seeking to improve their physical health and appearance through skin care, hair care, health and beauty products, salon and clinical treatments. The highly respected website reviews anti-aging serums, moisturizers, eye creams and more. To find the best skincare, consumers test products for 30 days and share their experiences in completely objective reviews.
MitoQ Serum was announced as the supreme winner in the anti-aging skincare category. Consumer feedback from the trials was extremely positive with the moisturising skin serum being declared a “powerful new weapon in our anti-aging arsenal.”
Reviewers and forum members were reprtedly “amazed by noticeable improvement in lip lines, large pores, crepe-like texture, skin tone, crow's feet, the appearance of fine lines, neck wrinkles and dark spots”, and the product was declared an important and potent new product in our quest to turn back the clock.
Think MitoQ sounds like a bit of you? You can check it out yourself here.

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