Tuesday, February 18, 2014

Hair how to: Victoria Beckham AW14, by Guido for Redken






Victoria Beckham's AW14 collection stole the show from the moment the models hit the runway, proving to be one of New York Fashion Week's hottest front row tickets - and most hotly-anticipated collections.
Monochrome was the word on everyone’s lips, with the austere palette proving a stark contrast to her vibrant collection of SS14. She kept to her characteristic ultra clean lines and tailoring for dresses, shirts and skirt suits, occasionally flipping the lid with some killer flashes of red to contrast the black and white colour scheme.
Redken Global Styling Director Guido was called in to create the hair look to go with the new collection, and used two key products, satinwear 02 prepping blow-dry lotion and pillow proof blowdry two day extender (available in April in New Zealand, can’t wait!) to create easy, undone hair that is super easy to re-create at home. The hair was slouchy, easy and pure luxury.
"I wanted the hair to be consistent with Victoria's simple and modern collection,” said the super stylist. “The whole idea is to create that ultra-rich and luxurious feeling, without doing much to the hair. The ultimate idea of luxury in the beauty industry has changed dramatically in the last few years. It used to be fantastic and grand, but that doesn't really translate anymore, especially with younger designers like Victoria Beckham. It is all about the subtle details that make a big difference on the end result."
To re-create the look:
1. Apply satinwear 02 prepping blow-dry lotion to damp hair
2. Create a messy centre part
3. Allow hair to dry naturally
4. Wrap the hair around 2" curling iron to create additional movement if necessary
5. Spray pillow proof blowdry two day extender on mid-lengths and ends for added texture
6. Pull hair back into a loose low ponytail and secure with an elastic
Magic! So effortless and yet totally polished…

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