Wednesday, February 26, 2014

Hair how to: Ralph Lauren FW14 by Guido for Redken





“Southwest bohemian meets downtown cool” was This how Ralph Lauren describes his Polo women’s collection for Fall-Winter 2014, which was unexpectedly shown before the mainline at New York Fashion Week. The bohemian theme was clear with a mix of grungy floral prints, bold colours and plaid shirts, then it was time for the Ralph Lauren looks and the mood definitely shifted ti a more uptown glam vibe including fur coats, pin-striped suits and flirty ruffled skirts.
Redken Global Styling Director Guido was the man in charge of creating  two beautiful hair looks to complement the collections, and the downtown hairstyle of the Polo collection, created with Redken's new blowdry category, was paired on the runway with a more traditional Ralph Lauren low ponytail.
"For the Ralph Lauren collection look, I used satinwear 02 prepping blow-dry lotion to give the hair a silky, luxurious finish,” said the super stylist. “It was a classic Ralph Lauren ponytail that perfectly contrasted with the more natural, uninhibited style worn by the model for the Polo line."  
To re-create the Uptown style of the collection look:
1. Shampoo and condition the hair with Redken Clear Moisture shampoo and conditioner
2. Apply satinwear 02 prepping blow-dry lotion to damp hair
3. Blowdry hair with round brush
4. Use fingers to pull hair back into a low ponytail
5. Fasten with a hair elastic
6. Wrap and pin a small piece of hair around the elastic
7. Finish with fashion work 12 versatile working spray


To re-create the boho-tastic Polo look:
1. Shampoo and condition the hair with Redken Clear Moisture shampoo and conditioner
2. Apply pillow proof blowdry express primer (not available until April in New Zealand) to damp hair
3. Allow hair to dry naturally
4. Use a curling iron to add movement into the mid-lengths and ends if necessary
5. Spray pillow proof blowdry two day extender (not available until April in New Zealand) on mid-lengths and ends for added texture

Photos by Greg Kessler for Redken. 

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