Christmas countdown: East Imperial’s luxurious Superior Tonic Water

A few weeks’ ago now I friend of mine lamented the use of cheap as chips tonic water when you’ve laid down $100 or more for an absolutely stellar bottle of gin, citing the inferior tonic’s sweetness dulling down the beauty of a superior drop of Mother’s Ruin and much more. Consequently, I was pretty excited to hear about the New Zealand launch of Singapore-based East Imperial, all-natural super premium tonic water that tastes an absolute treat.
Inspired by the founder’s 1903 family recipe, the delicious formula reflects the rich history and craftsmanship of traditional tonic water that once romanced and enhanced the beauty of exotic botanical gin flavours. In collaboration with the best bartenders from across Asia and the most skilled distillers from all over the world, the company set out to create the highest quality range of mixers - yes, there are more on the way - on the market to perfectly complement premium spirits.
As well as tasting damn fine, East Imperial is crafted using all natural and sustainable ingredients that are sourced from as far and wide as Java, Africa and New Zealand, which gets a major tick from me.  The company has spent years building relationships with its growers and their communities, and the company is also a member of global cause, 1% For The Planet - giving back a percentage of its profit to the communities who support them. East Imperial supports Wine to Water, who do work across Asia and East Africa, and who have recently delivered 2,000 water filters to the Philippines post the Hiayan typhoon.
This week I spent an informative and fun evening at 1885 Basement Bar in  Britomart, where East Imperial partnered with Hayman’s, Botanist, West Winds, Waiwera, Gabriel Boudier Saffron and Martin Miller’s to create the ultimate gin and tonic masterclass, resulting in a brand new appreciation for this most summery of drinks! The sun is shining and I will most definitely be polishing up my skills again soon.
East Imperial is available at Nosh Food Markets, select liquor outlets and top cocktail bars around the country. To learn more visit


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