Friday, November 22, 2013

Love it: Kevin Murphy YOUNG.AGAIN wash, rinse and masque



A couple of weeks ago I was lucky enough to meet - and get a killer blow wave from - Kevin Murphy Educator Nathan Gorman. A veritable goldmine of hair tips and tricks, Nathan worked in London before moving to Portugal to direct hair and makeup for film and TV, then joined the KEVIN.MURPHY team in 2010. He has been Kevin’s “right hand man” ever since with good reason, and is incredibly charming to boot.
The occasion was the arrival of the brand’s YOUNG.AGAIN wash, rinse and masque, an inevitable creation after the runaway success of the original YOUNG.AGAIN, an anti-ageing treatment oil that offers exfoliation properties to expose fresh, clean hair every time you use it. The new arrivals have been created in order to further help combat the aging process of hair, and were designed to “help renew youthful lustre and shine” to dry, damaged or brittle hair.
YOUNG.AGAIN wash is an Immortelle and Baobab-infused restorative softening shampoo that works to both cleanse and prep the hair to receive the essential ingredients of the masque and the rinse. The rinse is formulated to lock down the cuticle and lock in moisture, and the masque to address all the factors that relate to the premature aging of hair. I only use the masque about once a week for a little extra TLC, and I love the fact that I can leave about 20 per cent of the conditioner in my hair post-wash as a leave-in (thanks for the tip, Nathan!) and it smells delicious.
The key ingredients in the range that were chosen for their longevity and resilience are:
Six Australian rainforest fruit extracts that are rich in vitamins and essential fatty acids, as well as shown to flourish despite the harsh climatic conditions.
Baobab seed oil  to provide moisturising benefits to the hair while improving elasticity and tone.
Orchid flower extract, which is rich in proteins, reinforces hair strength and provides intense hydration.
Immortelle for its extraordinary healing qualities and great regenerating ability
Lotus flower extract  to protect the hair from moisture loss, leaving hair soft and supple
Kakadu plum extracts for the repair of damaged hair.
Phospholipids to create a skin-like barrier to lock in moisture.
Bamboo extract due to its restorative effects and ability to add natural shine and lustre to the hair.

All of these work together to elicit some pretty amazing results, so if your hair is in need of an anti-ageing regime all of its own then I highly recommend that you check it out!

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