Beauty news: L’Oréal Paris announces another coup

Hot on the heels of the announcement that they had signed up the heavenly body that is Lara Stone as an ambassador, L’Oréal Paris  have just confirmed that actor Blake Lively has joined its incredibly photogenic family of inspirational beauties.

Cyril Chapuy, Brand Global President of L’Oréal Paris, said of the 26-year old glamour girl “Blake embodies all the modern codes of Hollywood glamour. She is flashing a substantial swath of upper elegance and sensuality. She has become a beauty icon for a whole generation with her gorgeous gold-dipped hair, luminous gaze and drop-dead smile. Today, this strong, charismatic and definitely glowing actress is joining the L’Oréal Paris family. And we’re so proud to welcome her,”

That is no faint praise, so big congrats to Blake all round!

Considered a truly modern ‘muse’, Karl Lagerfeld handpicked her as the face of Chanel’s Mademoiselle Bag, and she is currently the Ambassador for Gucci’s Premiere fragrance.