Tuesday, March 12, 2013

Paris Fashion Week hair how to: Valentino Fall 13, by Guido for Redken



Reportedly inspired by Dutch Renaissance portraits of young women (Vermeer's "Girl With a Pearl Earring" was on the designers' inspiration board), the beauty look at Valentino included luminous skin, minimalist makeup, and ultralong, “rich girl” braids.
"I'd describe the clean, polished side braid I created at Valentino today with the word monastic,” said Redken Global Styling Director, Guido who created the look, “a good fit for the young beauty the designer envisioned when creating this collection.” He added that “she's a simple, young girl but she still has style, and every girl can relate to it which makes it more personal, even intimate - and also reflects the appeal of the brand itself. I've done a side braid before, but it was always sexier, like at Alexander Wang a few years ago - this one is more minimal, but there's a certain level of seduction in the innocence."
Either way, a braid is about as on trend as it gets, and also remarkably easy to pull off at home if you know how:
* Apply Redken satinwear 02 prepping blow dry lotion to damp hair from 
roots to ends and blow-dry straight with a boar bristle brush.
* Create a clean centre part, and then use a fine tooth comb to brush hair to one side (the side that the braid will fall on- in the show it was the models' left) from the back (so centre part stays intact).
* Tuck the side of the hair you will braid behind the ear and then rub a small amount of satinwear 02 into your hands to help you as you start to braid, beginning a few inches down from the neck, keeping your wrists and elbows low as you go.
* Create a braid that's smooth but not too tight, and secure with an elastic 
at the tip, leaving only an inch or two unbraided at the end. 
* Put a few drops of Redken Diamond Oil Shatterproof Shine on your hands, rub together to emulsify, and lightly run your hands over the hair on either side.

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