Tuesday, March 19, 2013

Beauty news: Pureology working to help save lives


It doesn’t take much for me to have a rave about the Pureology haircare - and of late, styling - range, mainly because it’s so damn good as well as being good for you and the planet. But wait - there’s more!
In September 2009, the beautiful brand formed an exclusive global partnership with Green Cross International to help raise sustainability awareness starting with the salon professional community. Now, as part of a world-wide fundraising goal, Pureology is introducing limited edition packaging for its top selling Hydrate shampoo and conditioner to benefit Green Cross International. From every bottle purchased, the sustainable brand is donating $2.00 to the charity’s Smart Water for Green Schools Program.
The project equips schools in Ghana with rainwater harvesting systems, ecological sanitation facilities and additional water systems for the extended community and hygiene education programmes. In Ghana, only 14 per cent of the urban and eight per cent of the rural populations have access to improved sanitation, so despite recent progress in rural regions, one in every five people still has no access to safe drinking water. As a result, 80 per cent of all disease in Ghana is caused by dirty water and poor sanitation - a problem that we can actively change. Green Cross International is working to rectify the appalling situation – and Pureology will continue supporting the cause.
The cute as a button illustrations featured on Pureology’s limited edition packaging have been hand drawn by the children at the Makango School in Northern Ghana and carry a message. They illustrate the children’s perception of the relationship between life and clean water before and after completion of their water access project in rural Makango, and are a reminder of the huge impact change in this area will have on these kids.
The Limited Edition Hydrate Shampoo (RRP36.00), and Conditioner (RRP$42.00), are both available from all leading Pureology salons from March 2013 and while stocks last, so get into your nearest and buy up large now.

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