Wednesday, March 27, 2013

Beauty news: enter the mind-blowing new ghd eclipse



Okay, maybe let’s call it the “mind-blowing, life-changing” ghd eclipse, because for many of you out there that’s what this little marvel will be.
The ghd team themselves have called it “a new styler for a new era”, and enticed me along to a presentation yesterday by saying that for the company, it is the most exciting and innovative launch since it all began. And coming from the people who reinvented the heat styling wheel as it were, that is no small call!
Sitting in the Hilton Auckland’s Bellini bar it was clear how much ghd is excited about the launch of the eclipse, and by the time I left, so was I. It takes heat styling to a whole new level of effectiveness and ease of use thanks to some serious technology developed by their team of scientists at the ghd research facility in Cambridge, England, which is headed by micro physicist Dr. Tim Moore. These include:
* Breakthrough, patented ‘tri-zone’ technology, which involves six quick thinking sensors spread throughout the styler that maintain a constant heat of 185ºc from root to tip, which is proven to be the optimum styling temperature for pretty much every hair type. And that’s in a single stroke - all textures will obey; from the rebellious and unruly to full-on headstrong afro hair.
* Super‐fine, precision plates that ensure ultimate heat transfer, don’t snag and - most importantly - make the job of styling you hair that much quicker. ‘Hurrah for that’ say millions of time-poor women worldwide!
* A cooler body thanks to aerogel insulation, an innovation that was directly influenced by the work of the likes of NASA. This means the irons have a cool-to-the-touch outer shell, even after 45 minutes of use - a huge bonus for stylists working on the salon floor and backstage at runway shows all over the world.
Visiting ghd Ambassador Jayne Wild described the eclipse as “the best thing to happen to hair styling since the original ghd, saying “I haven’t been this excited since I got my hands on my very first ghd styler. The eclipse has simply gone above and beyond anything before it. Take the original ghd, turbo charge that by 100 and you have the eclipse.”
Jayne will be on of the stylists using the eclipse backstage at the upcoming MBFWA, which I am gutted I won’t be attending this year - it always ensures maximum beauty-related inspiration and 2013 looks to be no different. The ghd team will be thanking this new baby for many reasons, including the fact that they won’t have to spend precious minutes blow-drying hair backstage, whether its curly, wavy or straight. “You will see outstanding results in just one stroke with a straight, smoother, frizz‐free finish,” says Jayne, “and faster styling also means you can afford to take thicker sections of the hair.” This applies to home use as well and is a godsend for ladies with thick locks like myself. The arrival of the ghd air made my dry time that much faster and now the eclipse is set to do that for my styling time - and then some!
Three years in the making and backed by some serious science, this tool is most definitely a life changer. The ghd eclipse will be available in April from ghd approved salons and www.ghdhair.com/au with an RRP of NZD$350.00. Get saving NOW.

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