Monday, February 13, 2012

Nicki and Ricky for VIVA GLAM: what’s not to love?

“It is important for our young generation to understand that HIV/AIDS will continue to be a global issue unless we work together to fight the disease. Awareness leads to education, education leads to empowerment and empowerment leads to change.
I am honoured to be part of this movement with the M.A.C VIVA GLAM campaign”
Nicki Minaj, M.A.C VIVA GLAM spokesperson

I love a poppin’ lip, and they don’t come much bolder and brighter than Nicki Minaj’s creation with M.A.C for the VIVA GLAM campaign. An ultra bright, yellow-toned pink with a satin finish, it is the perfect choice for a statement lip and just a hell of a lot of fun.
The VIVA GLAM campaign is the heart and soul of M.A.C. The global makeup giant has set itself a goal of rainsing $250 million by July 2012 to lead a new generation in the fight against HIV/AIDS.
Nancy Mahon, Global Executive Director M.A.C AIDS Fund and Senior Vice President, M.A.C Cosmetics has said “if more young people are educated about HIV, the number of new infections will steadily decline. If we reduce the shame and stigma often associated with HIV, we can expand access to HIV prevention programs as well as treatment and care. This year‘s VIVA GLAM campaign is committed to building awareness among young people everywhere to ensure that they know the facts about HIV/AIDS and can come together to increase education to prevent the spread of HIV and expand access to care for individuals affected by this disease.” Hallelujah to that!
As part of this year‘s global campaign, part of Ricky Martin and Nicki Minaj‘s efforts will be in focus on the regions of Latin America and the Caribbean. At the end of 2008, two million people were living with HIV in Latin America, accounting for more infections than the U.S., Canada, Japan and the UK combined. And, the Caribbean is the second most affected region of the world. Young people aged 15-24 account for approximately half of all new infections in Latin America and the Caribbean, which is a deeply depressing statistic.
Do your part by rocking Nicki’s pink this season – I know I will be.

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