Are you ready to age-proof your hair?

Every day, women all around the world spend the equivalent of the GDP of a small nation on skincare products designed to fight the ravages of time, but give little thought to how their hair is faring. Sure it’s one more damn thing to worry about, but if you’re spending serious time and coin on your face then why not give your locks a little love? Hair that looks brittle and lifeless can be a sign that it is starting to age, and the good people at Wella have come up with a solution that will have it back to being an actual “crowning glory” before you know it. Maybe not as glorious as this picture of an Eighties-era Cindy C., but damn near close to it. Called Biotouch Resist, it is the first professional hair care range to address the need for age-prevention for your hair, helping to resist the effects of ageing by boosting its natural resilience. The super luxurious range of shampoo, liquid foam emulsion and serum contains an active complex with Creatine and Phytoproteins to strengthen the resilience of hair from within and reinforce hair’s natural protective layer. The range also includes ingredient du jour Rooibos extract, known for its health boosting and anti-ageing properties. As a combo, Resist strengthens the hair’s protective layer, helping to resist the effects of time – leaving hair strong and youthful. Here’s a little about each of its elements:
Biotouch Resist Shampoo
The shampoo incorporates new primer technology into its luxurious formula and preps the hair’s uneven surface, mending it in preparation for the shielding and strengthening aspects of the emulsion and serum.
Biotouch Resist Liquid Foam Emulsion
A luxurious leave in conditioner which contains ingredients designed to strengthen each hair fibre and protection complexes, including Rooibos and Creatine, to reinforce the hair’s natural protective layer.
Biotouch Resist Serum
The intensive treatment helps defend ongoing stressed out hair and is fortified with a special strengthening complex. This complex includes extracts of Rooibos, which have been long associated with health boosting and anti-ageing properties. The serum also contains Phytoproteins and Creatin to help boost the hairs resilience and ability to fight time.
So there you have it, and none of them are too pricey either – unlike your average wrinkle busting skin serum. Get to it – your hair will love you for it.


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