Beauty news: Demi Moore is Kérastase’s newest Global Brand Ambassador

Hard launching via a killer image lensed by powerhouse creative duo Inez & Vinoodh especially for the brand, Kérastase announced highly respected and much loved actor and style icon, Demi Moore as its newest Global Brand Ambassador.
It’s a move that further affirms to us Gen Xers that brands are finally seeing our value, the irony being that it’s our generation that freely allocates spending money to new and much-loved beauty. Many of us (myself included) are also major Kérastase stans, and have been for decades.
But back to Demi, whose waist-length raven locks have most definitely been serving up main character energy of late. In a new video for the brand shared on Tuesday, the 63-year-old star looked effortlessly gorgeous, and yep, her hair looked incredible.
An enduring icon of elegance and empowerment, the Academy Award nominated actress, producer, and New York Times bestselling author is renowned for her fearless spirit, and with a legendary and unmatched career spanning multiple decades, Moore has continually redefined what it means to be a leading woman in Hollywood. She created unforgettable performances in cinematic classics from Ghost and Indecent Proposal to G.I. Jane and The Substance, with her most recent role in season two of Taylor-Sheridan's series Landman, each time showing unwavering dedication to her craft and establishing her as a true trailblazer. Her work has undeniably shaped pop-culture, leading to unprecedented box office success and recently both a Golden Globe and SAG win and an Academy Award Nomination in the same year.

Alongside her cinematic achievements, Moore is also truly known as a hair icon. Currently celebrated for her original and signature long, jet-black hair, she has long been known to push the boundaries of hair styling with a series of iconic looks. Whether it's a shaved-hair, or a modern pixie-cut, she has played with her hair as a transformative tool to convey emotion, confidence and a unique perspective on femininity. More than a style, her hair is seen as a symbol of strength, individuality and enduring elegance – “reflecting the very essence of the Kérastase woman,” says the luxury brand, “bold, confident, and unapologetically herself”.
She has broken barriers and taboos in discussing ageism and sexism, using her platform to champion new narratives and inspire millions of people around the world, most recently earning her recognition as one of TIME's 100 Most Influential People and GLAMOUR's Global Woman of the Year. With global appeal for every generation, and an unparalleled legacy, Demi Moore brings her unique vision and charisma to Kérastase, inviting women everywhere to embrace their power to dare, to dream, and to shine.
"I have always admired Demi's remarkable presence, both on and off screen,” says Amber Zak Yopp, Global Brand President, Kérastase. “She embodies a rare combination of elegance, strength, and authenticity that has inspired multiple generations. Demi is fearless -not only in her iconic roles but in the way she embraces her individuality and shares her journey with honesty and grace. Her legendary hair is more than just beautiful; it is one of her symbols of confidence and freedom. She champions the power of being true to oneself, advocating for self-expression and encouraging others to embrace their own stories. Demi truly reflects the spirit of the Kérastase woman -bold, empowered, and unafraid to let her story shine."
Moore is equally as effusive about the partnership, adding: "I am truly honoured to join the Kérastase family as their Global Brand Ambassador. My life has been shaped by love, growth, and new experiences -and my hair has been with me through it all. I believe there's a unique energy in hair; it carries our experiences, our confidence, and our individuality. For me, there's a real freedom in letting your hair simply be itself and allowing it to tell your story. That, to me, is what beauty is all about -being authentic and embracing who you are. I can't wait to share my new Kérastase chapter with you all".

And we are all here to see it!