VICTORIA BECKHAM BEAUTY is coming MECCA, and I’m excited

Since the day that Victoria Beckham Beauty started shipping globally, I was on their website, ordering everything I could after reading a raft of five-star reviews. And that was from both beauty editors and consumers alike, and once I tried some of the brand’s bestsellers I knew the hype was real. The Satin Kajal Liner instantly became literally the only eye pencil I use, and I still recommend it to everyone I meet.
Now Victoria Beckham Beauty is coming to Aotearoa, after announcing their partnership and exclusive availability at select MECCA stores across Australia and New Zealand and online at mecca.com from 21st October 2025.
“At MECCA, we’ve always been driven by a desire to redefine the beauty experience for our community, curating the world’s most inspiring brands and delivering them in a way that feels both elevated and deeply personal,” says Lea Cranfield, MECCA Chief of Brands & Buying about the newest member of the family. “We are constantly inspired by visionary brand founders who set out with a clear purpose and uncompromising standards, and it’s a privilege to be able to bring Victoria’s vision, legacy and products to our customers.”
Lauren Edelman, CEO, Victoria Beckham Beauty is equally as effusive about the launch, saying: “Partnering with MECCA marks an exciting new chapter for us at Victoria Beckham Beauty. Their influence in shaping the Australian beauty landscape is unmatched, and their dedication to curating brands that lead with purpose and creativity deeply resonates with our brand ethos. MECCA is more than a retailer - they are a beauty destination with a fiercely loyal community, and we’re honoured to be part of that. We’re looking forward to introducing our range to MECCA customers and connecting through a shared love of products that not only perform, but inspire.”

I’ve written about VBB several times here before, but for those that aren’t that familiar with the brand’s backstory, here we go… After years of experiencing and playing with the world’s finest beauty products, often in the hands of the top stylists and under the guidance of the most talented photographers, Victoria Beckham knows her stuff, but like any great founder she knew she could quite possibly do more. One day, sorting through her makeup bag she thought, “This could be better.” Everything that excelled in one area—quality, style, or craftsmanship—seemed to be sacrificed in another.
In September 2019, she launched the brand she’d always wanted to in her bag: A luxury, fashion-led beauty range of high-performance makeup, skincare, and fragrance with clean cruelty-free formulas and irresistible packaging. Victoria Beckham Beauty imagines and thoughtfully crafts products that finally meet the uncompromising Victoria Standard of proven performance and a superior experience from the first swipe. Designed for today’s highly-informed customer, the perfected shades are simultaneously classic and contemporary made with the enduring, best-in-class quality. Pure excellence at every level, every moment.

So set your alarms and start saving your pennies now – as yep, you need those Satin Kajal liners in every shade. You can thank me later!