Celebrating classics: the true makeup icons, and why you need to add them to cart ASAP


Certified legends for a reason, these are the cult makeup buys that deserve a place in every kit...

YSL Beauty Touche Éclat


The first of its kind, makeup kits changed forever when this highlighting pen came on the scene in 1992. Touche Éclat's ability to oh so subtly sculpt bone structure, blur imperfections, and create a lit-from-within glow is still so impressive that a tube is sold every 10 seconds, and it has spawned a category all its own.

NARS Orgasm Blush


It technically launched in 1999, but the universal appeal of Nars's iconic Orgasm blush made it a staple of the next decade—and beyond. From the get-go Orgasm was a blush that was immediately different from all others because it blended warm and cool tones—the mix of peach, pink, and gold are balanced perfectly. That, and the fact that the pigment allows for a soft application or a heavy one depending on your mood, makes it a must-have in every kit. The brand has since built a collection around the shade, which continues to grow.

Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk


With a tube reportedly sold every two minutes around the world, what started out as a best-selling lip liner soon turned into a much-loved lipstick due to popular demand. It's a soft, nude-pink that lends lips a natural, creamy finish, and wear like a dream. With fans like Salma Hayek, Gwyneth Paltrow, Alexa Chung, and Oliva Culpo, it’s safe to say that this beauty suits everyone.

Too Faced Better Than Sex Mascara


This award-winning, vegan mascara lengthens, volumises and separates as you apply for the ultimate sultry vibe. Created in the blackest black, the fool-proof lash wonder will make even the most subtle of eye looks pop, with the buildable formula giving you curled lashes in two coats, and a false lash effect in three coats. The hourglass-shaped wand also curls as you apply for a dramatic lift, and it lasts and lasts.

Giorgio Armani Luminous Silk Foundation




This award-winning foundation by Giorgio Armani is known for its high-impact pigmentation but unique, totally weightless texture (hence the name). Diminishing blemishes and re-texturising the canvas of your skin with ease, you'll be in safe and effective hands with this carefully-crafted formula. Thanks to its buildable nature, it can be worn lightly or layered to achieve the level of coverage you require, with repeat purchases guaranteed.

MAC Velvet Teddy Lipstick


Its matte texture and super pigmented, nude beige hue screams the ‘90s - in the best way possible – but that’s just one of the reasons that everyone loves Velvet Teddy. It offers the perfect combination of lipstick desirables: single-swipe payoff, creamy but no shine, matte but not drying (thanks to vitamin E) and it stays where you put it. It also pairs perfectly with every makeup look and suits every skin tone, being one of those rare beige tones that looks equally as beautiful on fair complexions as it does deeper ones.

Maybelline New York Great Lash Mascara


Though there are quite literally thousands of mascaras out there, with new ones launching every month, there’s only one mascara that we can guarantee you’ve tried at least once: Maybelline New York’s Great Lash. You know the one: that iconic pink-and-green tube, its inky black formula, the signature brush. The icon status is largely due to its formula. When Maybelline created Great Lash in 1971, most mascaras used wax as a base. Instead, Maybelline made the first water-based mascara, which makes removal a breeze. It’s no wonder a tube is still sold every five seconds around the globe.

Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation


This foundation first captured makeup lovers’ attention because, well, Rihanna. But it soon earned praise for its diverse range of 50 shades, coverage you can layer from light to heavy, and long-lasting wear. The foundation bills itself as having “climate-adaptive technology” that’ll resist sweat and humidity without clogging pores, too. This foundation really truly does make you look airbrushed, and was an instant icon the minute it hit the shelves.

Main image: Model Ginta Lapina by Nars for Vogue Japan


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