Beauty news: RAAIE wins big at the Pure Beauty Awards in London

In huge news for a brand still in its infancy, New Zealand skincare brand RAAIE has won two of the most coveted titles at the Pure Beauty Awards (UK) - taking out gold for Best New Skincare Brand and Best New Serum.
Just six months old, RAAIE is the first New Zealand brand to win a Pure Beauty UK gong, which is one of the industry’s most prestigious. Known as the ‘Oscars of the beauty industry’, the Pure Beauty Awards are considered one of the biggest beauty awards - celebrating and recognising the very best in international beauty each year. Pure Beauty Editor Emma Reinhold comments, “each entry is scrutinised by our expert judging panel so that an award represents a truly leading brand in its field.”
RAAIE Morning Dew Vitamin C Serum took the Best New Serum spot at the awards, a personal favourite of mine that has become a non-negotiable in my routine. Selling out just 10 days after launching, Morning Dew is one of the first two essential products RAAIE produced, alongside the Yellow Moonbeam Retinal Elixir.

“We are thrilled to have won two gold awards at one of the most prestigious events in the beauty world,” says founder Katey Mandy (pictured above, looking ethereal!). “For a little Kiwi brand to have picked up the award for Best New Skincare Brand and Best New Serum is astounding and such an honour.”
With a childhood spent surrounded by native botanicals and re-wilding her family farm in Northland, Katey has a deep understanding of just how fortunate we are to have access to unique, botanical ingredients in New Zealand, saying: “What makes us most happy about winning is knowing that the amazing botanicals of our home, Aotearoa, are getting the recognition they deserve on the global stage.”

Also in huge news for fans of the brand like me, plans to launch additions to RAAIE’s luminous product stable are already underway, with two cleansers, a barrier cream, an active botanical oil and an SPF set to drop in early 2023. I can’t wait! So many congratulations Katey, you’re a rockstar!
RAAIE can be purchased online at


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