Beauty news: Hailey Bieber and Bella Hadid star in the new Versace fragrance campaign

Celebrating the launch of the new Dylan Turquoise feminine fragrance, Versace has revisited the Dylan collection with a holiday on the Mediterranean – and two brand new beauties in tow.

Evoking an escape to secluded islands, the Dylan Turquoise campaign is reminiscent of a beach party at golden hour overlooking the crystalline sea. Captured on a small island off the coast of Italy’s picturesque Sardinia, the location was reportedly chosen for the likeness of its sparkling water to the tones of the Dylan Turquoise fragrance. Characterised by crystal clear waters framed by unique rock formations, the private island boasts incredible colours and light that emanates calm, and an exclusive resort opened its doors solely for the Versace team to shoot there.A joyful dose of escapism, the campaign transports us to an idyllic depiction of the Versace beach universe inhabited by glamorous personifications of the fragrance in the form of Hailey Bieber and Bella Hadid. Dylan Turquoise sees Bieber dressed in classic aquamarine Versace Crystal Mesh, whilst Bella sizzles in a deep blue swimsuit and coverup for Dylan Blue. Absolutely gorgeous and unabashedly Versace, I love it!


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