Beauty news: Welcome to the Emma Lewisham Beauty Circle 2.0

We're eight months into 2020 and Auckland skincare creator Emma Lewisham has already successfully launched New Zealand’s first facial beauty sustainability initiative, as well as a new Supernatural range to complement her eponymously named, 100 per cent natural, high-performance, luxury skincare range. To say the inspiring woman and her team are absolutely nailing the year would be putting it mildly – they are, quite literally, game changing at every turn.
Now, the brand is proud to announce that they have expanded their Beauty Circle to include an all new sustainability initiative, the Emma Lewisham Beauty Circle Refill Programme.
Currently, the global cosmetic industry produces 120 billion units of packaging every year. The main source of emissions in the industry comes from packaging, with only a small percentage of packaging accepted by local kerbside recycling programmes; the majority of this enormous figure is destined for landfill every year. If this level of consumption continues there will be 12 billion tonnes of plastic in landfills or scattered through our ecosystems by 2050 – that’s the equivalent of 35,000 Empire State Buildings – which makes for some pretty grim stats.
The United Nations has declared the current environmental trajectory as a ‘planetary crisis’, and the cosmetic industry is a gargantuan contributor. The majority of the beauty industry is anything but beautiful, and it’s imperative that leaders within the economy start driving positive environmental change.

Emma Lewisham has offered refills from day one on all of its glass bottles, which include its cult-favourite Skin Reset Serum and its Supernatural products (Triple Vitamin A+ Face Oil and Anti-Ageing Peptide 72-Hour Crème). The Beauty Circle Refill Programme is an enhanced streamlined process to encourage customers to participate in the initiative.
The brand will phase out non-refillable packaging by March 2021. Currently, it has just two non-refillable products, both are created with 100 per cent recycled plastic tubes.
Refills really are the best sustainable beauty option as you’re using materials that have already been produced – there’s no recycling process required and it saves the energy that comes with recycling, dismantling and re-manufacturing products. All brands need to move away from a take-make-dispose linear model of beauty towards a zero-waste, closed-loop model, and Emma Lewisham is proudly leading the way.
High performance, beautiful to use products AND you’re playing a key role in reversing what has been hugely detrimental to the planet – it doesn’t get much better than that.


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