Beauty news: Goldwell announces new Global Ambassador, Angelo Seminara

In huge news for the global haircare and colour brand, Goldwell has announced the IN-CRED-IBLE Angelo Seminara as their new Global Ambassador. One of the most globally celebrated hairstylists in the industry right now, Seminara will create limited-edition collections and inspire innovation for Goldwell’s products and services, as well as represented the brand via social media and at press and industry events.
Known for his avant-garde, award-winning style, Seminara’s work is avidly followed by hair professionals, photographers, stylists and models around the world. It has also been featured on the runways of the world’s most influential fashion shows for designers such as Chanel, Valentino, Hermes, Stella McCartney, Dolce & Gabbana and more. His unending passion for creativity has been seen in the creative content of countless international publications, including Harper’s Bazaar, Vanity Fair, Italian Vogue, French Vogue and The Sunday Times, to name a few and has earned him the title of British Hairdresser of the Year, four times. To say that man is a living legend would be putting it mildly!
As both an Artistic Director and working stylist, Seminara’s groundbreaking vision and cutting-edge technique has blazed countless trails for his fellow stylists and colourists, and his many innovations include new and completely unique ways to use colour to create looks that are beyond original. These include a low-maintenance hair colouring technique that combines Ombre and Balayage using a specially-designed transparent adhesive strip to achieve soft, peekaboo highlights (love that), and a revolutionary colour service that creates previously unachievable graphic chromatics ranging from strong colour contrasts to more subtle, sophisticated tones.
“As a company, Goldwell has always been at the forefront of innovation, supporting and the professional community groundbreaking tools that foster creativity and progress,” says Angelo Seminara. “I couldn’t be more excited and inspired to innovate alongside their team.”
“Angelo’s unprecedented creative vision and dedication to pushing the boundaries of his craft will allow Goldwell to take our commitment to delivering the most revolutionary products and services to animate the imagination of every stylist to the next level,” says John Moroney, Creative Director for the Kao Salon Division.
His first job for the brand was creating a new sublime and super modern collection inspired by Iceland’s “still, stark, monochromatic landscape at night when the moon falls into shadow”. Incorporating Goldwell’s breakthrough hair-colouring direct dye technology, Seminara created distinctive, complex other-worldly colours and secretive shades reflecting the muted, fleeting, light of the late evening in the deep countryside conveyed in five unique colour designs, two of which can be seen below.
I for one can’t wait to see what the super stylist creates for Goldwell, the possibilities really are endless!


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