Thursday, May 31, 2018

Hair how to: Guido for Redken at Dior Cruise 2019



For the Dior Cruise 2019 show, designer Maria Grazia Chiuri went heavy on the equestrian theme, even bringing a dash of Latin American showmanship to the royal stables of the Domaine de Chantilly by kicking off proceedings with a display by a team of female Mexican rodeo riders.
The name – Diorodeo – certainly set the tone, and the show even took place in the middle of the historic Chantilly Castle’s stables, now home to a museum dedicated to man's noblest companion.
Backstage,  Grazia Chiuri told press: “Chantilly is the city of lace, and we wanted to remain connected to our heritage, to the Dior tradition. But Chantilly is also the city of horses, and that is why we decided to show here.”
Redken Global Creative Director, Guido Palau capitalised on the equestrian theme, saying: “The inspiration for the show is very equestrian, so the hair look was inspired by a horse’s tail, which is why you’re seeing this very exaggerated, long ponytail. The hair is bound at the nape of the neck with a bit of extra hair to recreate that binding you see on horses.”
To get the look at home:
1. Start by prepping the hair well by washing with Redken All Soft Shampoo and Conditioner.
2. Towel-dry.
3. Start with a clean, centre part using a tail comb to get a straight, clean line.
4. Apply a $2 coin-sized amount of Redken Satinwear 04 throughout your lengths and ends.
5. Blow dry your hair using a round brush for a smooth, soft texture.
6. Add in hair extensions – if needed - to create an exaggerated, long length.
7. Using your fingers, clean up your hairline and gather your hair up into a low ponytail while leaving your ears covered.
8. Tie your hair with a hair tie, and then take a section of hair to wrap around then down the length of the ponytail. Secure with a bobby pin.
9. Spritz hair with Redken Forceful 23 Hairspray to hold the look, using a little extra at the crown for added hold.



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