Thursday, August 24, 2017

10 minutes with: Lauren McCowan, Haircare Australia Creative Director


It’s about time we had a change of season, with Spring clearly in the air where I am and many of us embracing the sense of optimism that brings. Your hair is one of the easiest ways to start edging into the warmer months without freezing to death, and Haircare Australia Creative Director, Lauren McCowan has kindly outlined some of the upcoming trends in hair as we begin shimmying down the shiny slope into spring
In the above pic super ‘it’ girl Gigi Hadid’s hair has been coloured using Evo Fabuloso Pro by celebrity stylist Kenna (@kennalandny) and is a good starting point for inspo when it comes to bold and vibrant coloured hair making an appearance, alongside plaits and other playful hairstyles.
Lauren McCowan says that she is starting to see five distinct global hair trends emerging this spring, which are:
1. It’s all about luxe and lived in tresses. Smooth hair with a subtle wave in the mid lengths adding a Parisian chic vibe while looking effortless. To ace this look it all starts with good prep, including heat serums and the correct styling tools, all polished off with a good dosing of hairspray.
2. Brighten up your locks, à la Gigi. The spring season sees a blast of colour with a contrast between vibrant jewel tones and soft, dream-like pastels. The spring season is all about having fun and why should that stop when it comes to our hair?
3. Spring is the season of transition as we move out of winter and head towards summer. The buzz cut is the ‘buzz’ around town with celebs like Cara Delevingne staking their claim on this bold look. But if that’s a little too adventurous then any short crop style or pixie cut will do!
4. We’re seeing a lot of fun and flirty braids and other playful elements come through in styling. Fishtail braids are a perfect way to extend your hairstyle for another day prior to washing. For an on trend finish, pull the braids apart to loosen and create softness to your style.
5. Sport luxe. Think chic ponytails that can take you from the gym to dinner with shiny wet-look finishes. Add spray waxes and shine spray for a dry wet look that will last the day. A go-to look that can hide a multitude of sins and instantly lift your look.

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