ICONS ONLY: LANCÔME WELCOMES ZOE SALDAÑA AND DEMI MOORE AS GLOBAL AMBASSADORS

If I had a dollar for every woman over 40 who has lamented the fact that she is largely unseen and/or represented by the majority of beauty brands, I would literally be on a yacht in the Med right now. A big one. And don’t even get me started on many of the creators selected by brands to speak to us on social media, many of whom are spruiking products formulated for women way beyond their years the targeting teens a week later.
Sadly, it’s been the case for years, but lately, more and more (smart) brands are selecting a growing number of spokesmodels that better reflect their intended audience. So with that in mind, please meet the latest members of the already-impressive Lancôme famille - Zoe Saldaña and Demi Moore!

First up: Zoe!

Photo above and in main image: Daniel Sannwald for Lancôme

Acknowledging that her presence in every role reflects “modern femininity and radiant confidence”, Lancôme has officially welcomed Zoe Saldaña to its Collective of Global Ambassadors. Academy Award-winning actress, producer and global icon, Saldaña perfectly embodies the brand’s sophisticated allure with a grounded perspective.
A powerhouse of progress across skincare, makeup, and fragrance, Lancôme is fuelled by a positive energy defined as fearless optimism. Its signature expression is one of effortless French femininity—sophisticated, slightly irreverent, and deeply connected to a global community of women moving forward on their own terms.
As the highest grossing film actor of all time, Saldaña’s reach is huge, and at 47, she’s a serious force to be reckoned with. On joining the Lancôme collective, she says: “To me, Lancôme has always stood for a grounded, and deeply human vision of beauty. That speaks to who I am — as a woman, as an actress and as a parent. Beauty, to me, is about conviction: the courage to set your own terms and the confidence to uphold them. I am so proud to join this extraordinary collective and to be part of a brand that believes in an authentic beauty.”
In welcoming Saldaña to Lancôme, Vania Lacascade, Lancôme Global Brand President, stated: “We are delighted to welcome Zoe Saldaña to our collective. Zoe is far more than a global icon; she is a dynamic force who bridges worlds, cultures, and generations. She brings a grounded authority and a rare intellectual depth that resonate deeply with today's women, who seek substance over surface. Beyond her energy and grace, it is her unwavering sense of self and her commitment to meaningful storytelling that make her such a powerful voice for Lancôme. Zoe doesn't just take space; she creates connection. We are proud to partner with an artist of such immense scale who moves through the world with such honesty, purpose, and luminosity.”

And yes, Demi!

Photo: Amy Troost for Lancôme

After she joined team L’Oréal as Global Ambassador for Kérastase, I had a feeling an appointment like this might be on the cards and yes, Demi Moore has also just been announced by Lancôme as the latest member of its Collective of Global Ambassadors. The Academy Award nominated actress, producer, and New York Times bestselling author perfectly personifies optimism as a choice, at every life stage, which is at the heart of Lancôme’s sense of purpose.
An icon of contemporary culture, Demi Moore has defined and redefined herself with fearless conviction across her five-decade career, with no sign of stopping anytime soon. A huge talent as well as an enduring cultural force, Moore stands at the intersection of art, courage and self-determination, and says of the newest string to her bow: “Lancôme stands for beauty on every level beyond just the surface. It stands for progress, for the science of possibility and for the belief that women deserve to feel beautiful and uplifted at every life stage. Learning to accept oneself is a journey and it is my honour to partner with a house that celebrates the same spirit. Beauty is an act of self-care, self-love, and self-acceptance and that is what I hope to embody in our partnership.”
Vania Lacascade adds: “We are absolutely delighted to welcome Demi Moore to our Collective. A true pioneer, Demi embodies a remarkable resilience and has always forged her own path with fearlessness and conviction. Her vision of beauty - as a form of self-determination at every stage of life - deeply resonates with Lancôme. We admire her unapologetic femininity, and her ability to inspire without compromise. There is a strength in how Demi embraces every chapter of her journey, challenging traditional narratives around age and power. She has never followed a predictable path, and her constant evolution proves that experience doesn’t diminish beauty, it enriches it.”

Enter: Absolue Longevity MD
Both exceptional women will be the faces of products from Lancôme Absolue Longevity MD, its first skincare range grounded in Longevity Integrative Science™ to proactively improve the look of skin’s visible biological age. Comprised of three distinctive skincare approaches — “ANTICIPATE, INTERCEPT, and RESET” — the comprehensive solution has been developed to address invisible aging markers to preserve the appearance of vitality and radiance across every stage of the skin's healthspan.

I can’t wait to see what will undoubtedly be a game changing campaign roll out.