Beauty news + review: Emma Lewisham redefines the cleansing category
Call me kooky, but one of my favourite parts of any facial is the initial cleansing process, which I could happily lie back and have done to me all day! I try and recreate the slowing down and really making a moment of it at home as well, really taking my time to give my skin a good massage and then compressing and wiping with a fresh muslin cloth, once in the morning and a double cleanse in the evening. As a result I’ve amassed quite the wardrobe of cleansers to call on depending on the season and how my skin is feeling on the day, and am super fussy about who I add the party, with some formulas repeat buys for years as they are just THAT good.
With all of the above in mind, it obviously takes a lot for a cleanser to really impress me, but one I’ve just started using really has. It goes without saying that it was created by Emma Lewisham, a brand that does nothing by halves and is obsessive in its approach to new formula releases – all of which are completely unique and standouts in their category and quickly embraced by their ever-growing legion of fans.
Emma Lewisham Redefines The Cleansing Category
Called Supernatural Crème Cleanser, it has been dubbed “skincare from the very first step”. A pillar of Emma Lewisham’s formulation philosophy is the belief that the most powerful formulations start with the biology of your skin, and this revolutionary formulation redefines the purpose of a cleanser—transforming it from a functional step that simply removes, into an active treatment that delivers real skincare benefits. The design is centred around a ‘reverse cleanse’ which focuses on a skin treatment that can be washed onto the skin within seconds. Believing that skin benefits should start from step one in your routine, this release draws on this guiding principle and sets a new benchmark for what cleansing can achieve.
How It Works
While traditional cleansers focus on removing while either allowing or attempting to avoid the loss of essential moisture and lipids, Emma Lewisham soon realised that simply focusing on removal fails to recognise what can be achieved for the customer. When cleansing strips the skin, it can create a ‘dermal debt’ that needs to be repaid by the products that follow in the regime. Thus, Supernatural Crème Cleanser has been designed as a cleanser that occupies a new territory of benefit, where cleansing marks the beginning of benefit for your skin, stacking results from step one.
To strengthen the skin barrier and deliver lasting hydration, the Supernatural Crème Cleanser uses unique wash-on technology that includes Saccharide Isomerate, which delivers up to 24 hours of post rinse hydration, and an advanced form of Hyaluronic Acid with a positively charged affinity for the skin’s negatively charged surface. In layman’s terms, this allows it to bind more effectively within 45 seconds of application and remain on the skin after rinsing. This instantly boosts comfort and moisture retention for visibly healthier, more resilient skin, and is the factor that truly won me over when I first used it.
Also a winning factor for some who has dealt with both sensitivity and rosacea in the past, the formula goes the extra mile to support a balanced microbiome, with lichen extract and a targeted prebiotic to help maintain the population of beneficial skin flora. And instead of relying on traditional surfactants that can strip the skin’s lipid matrix, the Supernatural Crème Cleanser uses a biomimetic biosurfactant that functions as a selective cleansing agent, where it can lift away impurities while leaving the beneficial microorganisms on the skin.
Over an intimate morning tea at Simon James Store Emma Lewisham herself shared her passion for the formula, and the brand’s determination to understand the skin at a deeper level. “Cleansing has always been about removal—until now,” she says. “We’ve redefined the role of a cleanser, breaking away from traditional norms to create a unique wash-on treatment. Our Supernatural Crème Cleanser delivers benefits previously reserved for serums and moisturisers. This not only actively improves your skin’s condition, but raises its starting platform, allowing higher levels of efficacy to be realised through your wider skincare regime.”
The Takeaway
How It Works
While traditional cleansers focus on removing while either allowing or attempting to avoid the loss of essential moisture and lipids, Emma Lewisham soon realised that simply focusing on removal fails to recognise what can be achieved for the customer. When cleansing strips the skin, it can create a ‘dermal debt’ that needs to be repaid by the products that follow in the regime. Thus, Supernatural Crème Cleanser has been designed as a cleanser that occupies a new territory of benefit, where cleansing marks the beginning of benefit for your skin, stacking results from step one.
To strengthen the skin barrier and deliver lasting hydration, the Supernatural Crème Cleanser uses unique wash-on technology that includes Saccharide Isomerate, which delivers up to 24 hours of post rinse hydration, and an advanced form of Hyaluronic Acid with a positively charged affinity for the skin’s negatively charged surface. In layman’s terms, this allows it to bind more effectively within 45 seconds of application and remain on the skin after rinsing. This instantly boosts comfort and moisture retention for visibly healthier, more resilient skin, and is the factor that truly won me over when I first used it.
Also a winning factor for some who has dealt with both sensitivity and rosacea in the past, the formula goes the extra mile to support a balanced microbiome, with lichen extract and a targeted prebiotic to help maintain the population of beneficial skin flora. And instead of relying on traditional surfactants that can strip the skin’s lipid matrix, the Supernatural Crème Cleanser uses a biomimetic biosurfactant that functions as a selective cleansing agent, where it can lift away impurities while leaving the beneficial microorganisms on the skin.
Over an intimate morning tea at Simon James Store Emma Lewisham herself shared her passion for the formula, and the brand’s determination to understand the skin at a deeper level. “Cleansing has always been about removal—until now,” she says. “We’ve redefined the role of a cleanser, breaking away from traditional norms to create a unique wash-on treatment. Our Supernatural Crème Cleanser delivers benefits previously reserved for serums and moisturisers. This not only actively improves your skin’s condition, but raises its starting platform, allowing higher levels of efficacy to be realised through your wider skincare regime.”
The Takeaway
And as for the overall ‘feel’ and performance of the new cleanser, which has made its way firmly into my suite of efficacious glow getting formulas? It’s a joy to use, especially when one adheres to the brand’s recommendation of massaging it gently over the face and neck for at least 45 seconds for optimal results. Use 2-3 pumps and watch it melt into a luxuriously silky, crème-gel, before rinsing thoroughly with lukewarm water and following with your skincare ritual. Bliss.
Emma Lewisham Supernatural Crème Cleanser is available now.
Emma Lewisham Supernatural Crème Cleanser is available now.
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