Why I love the jane iredale Skincare Makeup System (and why you will too)

Founded in 1994, the eponymously named jane iredale is, without a doubt, the OG mineral makeup brand. A true innovator at the time, its creator was working in the screen industry as a casting director and seeing more and more talent developing problem skin as a consequence of long days wearing heavy makeup under hot studio lights.
The beauty landscape thirty years ago was dramatically different than it is today, and the notion of ‘clean beauty’ just didn’t exist. Jane Iredale herself was the first to challenge the status quo and ask: “why can’t makeup actually be good for the skin?’. Her goal was indeed lofty, but the premise was simple: to create beautiful formulas that were good for the skin. With equal parts premium ingredients, skincare benefits and no-fade performance, Jane Iredale launched Amazing Base Loose Mineral Powder, a first of its kind hybrid that revolutionised the beauty industry almost overnight.
Amazing base is a foundation, concealer and sunscreen in one, and I first encountered it around twenty years ago when I instantly fell hard for its high performing properties and the love it gave to my skin. I still always have the pressed version in my kit, and more often than not reach for it on an almost daily basis – either on its own, over a light wash of tinted moisturiser or as a spot concealer. It’s genius, and also a magic travel companion – as evidenced by it being the sole base I took with me for a month in Europe last year!
“Plastic surgeons and dermatologists were the first to recognize the benefits of our products,” recalls Iredale. “They understood immediately and started using them on patients that had skin issues or had undergone procedures like laser resurfacing. The credibility of the doctors helped to open doors that would have been closed to me.”
Today, the cosmetic disruptor’s eponymous mineral makeup line has developed more than 400 products, and is distributed in day spas, salons, luxury resorts, medical offices and select retail stores in more than 50 countries around the globe. No longer just the creators of a game changing base product, the brand now offers a plethora of all-good makeup formulas for eyes, cheeks, lips and more, making it possible to nourish your skin with colour every day.

All of which brings me to the jane iredale Skincare Makeup System, which is my preferred method for getting the most out of my PurePressed Base for a flawless finish and maximum longevity. Available as a kit and highly recommended, it comes with the three steps I follow each morning for a glowing end result.
First up is the Smooth Affair Brightening primer, which is skin-quenching primer that prepares the skin so makeup goes on more easily and lasts longer. As well as helping the skin to hold on to more of its own moisture, it smoothes and brightens like a dream and visibly reduces the appearance of fine lines.
Next up, buff your shade of PurePressed Base into the skin using the Handi brush, which thoughtfully also comes in the kit. This takes two minutes max, even less when you’ve mastered the application technique. Last up, set it all down and help it melt into the skin with Pommisst hydration spray, which also smells like a treat. Setting makeup and creating a natural, skin-like finish, it also locks in moisture and comes with skin-boosting extracts like
Pomegranate Extract to fight free radical damage with powerful antioxidants, White Tea Extract to aid with skin elasticity by protecting the skin’s structural proteins and Rosemary Extract, which soothes the appearance of redness.

Sound like something you’d like to try? The whole system comes highly recommended, and you can find out more by heading here.