NGV X MECCA PRESENTS: KAYLENE WHISKEY and MECCA’s eternally joyous 2023 Holiday Collection.

Yankunytjatjara artist, Kaylene Whiskey

If you’re anything like me, chances are you’ve already spent a good deal of time over the past couple of weeks shopping for friends and family – and naturally, also self! – at your local MECCA store. I love that they make gifting insanely easy by providing beautiful boxing and tissue that makes their already-gorgeous product line-up shine, and this year’s campaign imagery is particularly joyous.

This year, MECCA’s 2023 Holiday campaign has been brought to life by the incredible artwork of Yankunytjatjara artist, Kaylene Whiskey as part of @MECCAMPOWER and the National Gallery of Victoria’s (NGV) ongoing partnership to support women in the arts. Residing on Anangu Pitjantjatjara Yankunytjatjara (APY) Country, Whiskey's work for the campaign is inspired by kungka kunpu (strong women), and pays tribute to her love for pop culture, her Anangu roots, and the happiness that creativity provides – and it’s present in each and every brushstroke. Her campaign for MECCA is beyond joyful, and I am loving seeing bags bearing its glorious touch heading out of my local store every time I walk past (or in, no shame).

She says hopes to inspire her Community with this collection, saying: “I wanted young girls to see my art and see themselves, strong and proud kungkas [women], looking good and feeling happy!”
Gifting stands at the heart of MECCA, sharing the joy that exists in the wonderful world of beauty and celebrating the best of the brands you know and love. Whether you’re after a little self-gifting splurge or like to be ahead of the gifting game – this is your sign to get to it.

MECCA’s 2023 Holiday collection is available now at MECCA stores and online here.


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