Beauty news: Glossier now ships to New Zealand!

A few years ago an LA-based friend dragged me to the Glossier West Hollywood store, and as a shameless beauty freak I have to admit that I was immediately obsessed. After years of reading about the industry disruptor and desperate for a play with their much-hyped, insanely well priced products, I was literally dropped into the Glossier world – and I was hooked. The store stretches along Melrose Avenue and West Knoll Drive in West Hollywood, and it’s a true beauty wonderland – for all ages. I came away with several fresh discoveries and an array of samples to fall hard for, then it was back to gazing at new drops online and saving my pennies for a trip back to the States.
But as of last week, that’s all changed – as now ships to over 180 countries globally, including Australia, New Zealand, Germany, Spain, Italy, Netherlands, Mexico, and India!
Since launching in 2014, international shipping has been one of the top requests from the Glossier community, and the team says they have been hard at work over the past few years striving to bring more Glossier to more people, and this announcement is another big step toward that goal. By shipping to over 180 countries around the world, they are one step closer to each and every member of their international community who have patiently cheered them on, connected with them online, and visited the brand’s flagship stores over the past few years.
“We’re thrilled to announce that Glossier is now shipping to over 180 countries globally, building on our thoughtful expansion efforts over the past several years,” said Kyle Leahy, Chief Executive Officer at Glossier. “We’re grateful for the enthusiasm from our global community, who have continuously expressed their desire for Glossier to have a more global footprint. This is a big step for us—a first step, and we’re excited for all the opportunities ahead as we connect with and learn from our international community. We are just getting started.”

For those who are new to the brand, here’s a quick introduction to Glossier: in 2014 the pink-hued baby was officially born, launching a line of “modern essentials” that were intuitive to use, and celebrated personal choice in beauty. Since then, Glossier has expanded its range of thoughtfully-formulated skincare, makeup, and body care products in order to meet people where they are, wherever they’re at in their beauty routine. I love that their products are directly inspired by their community, and many years of ongoing conversations.
In an industry that has historically been prescriptive, top-down, and expertise driven, Glossier has always championed a democratic and “no wrong answers” approach to beauty: you are your own expert. And like many other brands that have emerged over the last ten years, the Glossier philosophy is skin first, makeup second – whether that’s a bare face, full glam, or anywhere in between.

And without further ado, a brief rundown of some of the brand’s most iconic, best-selling products below…

Boy Brow
An all-in-one brow groomer to condition, thicken, fill, tint, and hold brows in place, the formula was inspired by soft, flexible moustache grooming wax that leaves a good hold but doesn’t get crunchy or stiff. Google “celebrities wearing Boy Brow” and you’ll get an idea of how great this is.

Cloud Paint
A gel-cream blush that looks so natural it’s like your cheeks made it, this was one of my favourites after visiting Glossier West Hollywood. There are eight shades, but also infinite shades as you can mix two or more to create your own bespoke glow, and I love the fact that blurring pigments in the formula lend a dewy, soft-focus effect.

Milky Jelly Cleanser
A pH-balanced face wash that gently removes makeup, oil, and dirt, then goes a step further to nourish and condition skin, leaving you clean, but never squeaky. It uses the same cleansing agent as contact lens solution, so you can get in around the eyes to remove mascara without stinging.

In the land between skincare and makeup lives this oil-serum hybrid that gives skin a glassy, lasting glow—it’s that look of having just completed a 10-step skincare routine, in one step. It gives a truly ‘lit from within’ glow thanks to some of skincare’s most hydrating heavy-hitters, such as glycerine, squalane, and hyaluronic acid.

Stretch Fluid Foundation + Stretch Balm Concealer
Early to the party when it comes to makeup with skin-caring qualities, Glossier created Stretch Fluid Foundation and Stretch Balm Concealer to leave skin feeling nourished and hydrated with a natural-to-you finish. I love the fact that the concealer delivers buildable coverage formulated to camouflage skin realities like dark circles, blemishes, and redness– but always look like skin with a dewy finish.


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