Beauty news: Alterna Caviar Anti-Aging haircare lands in NZ

Prior to its official launch into New Zealand a couple of weeks ago, I have to confess that I’d never heard of Alterna haircare. Clearly I’d been actually hiding under a rock, because in the world of luxury-focused hair brands it is most definitely a key player.
Alterna has created a line of beautiful to use ‘free from’ formulas with clinically proven results, meaning no more choosing between natural ingredients and high-performance haircare. So you CAN have clean and luxury too, all tied up in one very pretty package.
Alterna actually launched over twenty years ago with a mission to reset the standard in luxury haircare. “An alternative vision was born” says their press material, and a revolutionary range of products was created “where luxury and performance remained uncompromised”. With an unwavering commitment to create premium products that are free of additives and harsh chemicals, Alterna set about creating an anti-aging haircare system like no other in the form of Caviar Anti-Aging.
Among one of the first brands to provide formulas enriched with active botanicals that are free of added sulfates, parabens, and synthetic colours, Alterna has blended Omega-3 rich caviar extracts with power packed ingredients like Sea Silk and Pearl extract to unlock their anti-aging power via a state-of-the-art formulation process. Oh and it’s all ocean-friendly too: the brand chooses only sustainably and ethically sourced ingredients at their most optimal quality. The caviar at the heart of Alterna formulas comes from sustainably harvested Siberian sturgeon in the South of France, so you can rest easy that the eco system isn’t being threatened by their formulas. The opulent nutrition derived from these raw caviar beads delivers the anti-aging benefits that helps restore moisture, elasticity and shine to hair, and there are an amazing six Caviar Anti-Aging collections under the Alterna name: 
• Replenishing Moisture
• Restructuring Bond Repair 
• Smoothing Anti-Frizz 
• Multiplying Volume
• Infinite Color-Hold 
• Clinical Densifying
I’m looking forward to sampling their colour-treated hair line myself, and will most definitely report back here.
Alterna Caviar Anti-Aging is available to purchase right now online from, and at selected salons nationwide. Find your nearest Alterna salon visit 


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