Thursday, April 18, 2019

Beauty news: L’Oréal Paris announces Céline Dion as its newest spokesmodel




Over the years, living icon Céline Dion has worn many hats. She’s been a kick ass singer, devoted wife and mother, award winner, the leader of a sold out Las Vegas show and mostrecently, unabashed supporter of take-no-prisoners haute couture. Now she can add beauty industry face to that list with the announcement that L’Oréal Paris, the #1 global beauty brand, has proudly named the legendary performing and recording artist as the brand’s newest spokeswoman. 
Céline is one of the most celebrated and admired women in the world – a true icon who is incredibly close to her legion of fans. Beyond her powerful voice and unstoppable stage presence, she is also a woman of substance known for her renowned accomplishments and extraordinary personality. Resilient, self-confident, unapologetic, generous and humble, she is a true symbol of female empowerment and a qualified woman of worth.
“L’Oréal Paris has a longstanding history of supporting women in their journey to fulfil themselves according to their own rules and desire,” says Pierre-Emmanuel Angeloglou - L’Oréal Paris Global Brand President. “Signing Céline Dion as the newest member of the L’Oréal Paris family builds on our mission of aligning with spokeswomen who are strong, self-empowered, assertive, diverse and inclusive. Céline Dion is a woman of innate self-worth – following her heart to achieve success, challenge stereotypes and trailblaze the path for so many other women – and fully embodies our brand mission of ‘Because I’m Worth it.’”
With Céline Dion’s long-standing Las Vegas residency coming to an end this June, it is only the beginning of a new chapter for the celebrated star. As she continues to not only further cement her status as a beauty and fashion icon and social media sensation, she is also set to release a new, highly anticipated album later this year. The 51-year-old will make her debut for L’Oréal Paris in Excellence Hair Color advertising. Shot in the heart of Paris, the light-hearted television spot highlights the humorous and playful side of the superstar. Céline Dion’s Excellence Hair Color television spot premieres worldwide on April 22nd, and I can’t wait to see what she and the global beauty giant have created.

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