Monday, February 18, 2019

Beauty news: the iconic Laura Mercier to launch at MECCA!



I am very excited to announce that the iconic Laura Mercier makeup brand will be making its debut in New Zealand on February 26th, when it launches at MECCA! The collection is full of multi award winning beauty saviours, many of which I’ve picked up on trips overseas and fallen instantly in love with.
For those unfamiliar with her story, Mercier (above) is an internationally celebrated makeup artist and formulator with many years in the industry under her belt. Raised in Provence, France, she enrolled in painting school in Paris at age 17. With some coaxing from her mother, she decided to shift her talents to a new canvas, and started attending the prestigious Carita Beauty Institute, specialising in makeup application. 
A diligent student with an innate eye for makeup artistry, Laura excelled in her classes and subsequently represented Carita as a makeup artist and makeup teacher, working closely with renowned makeup artist Thibault Vabre. In the mid-1980s Laura moved to the United States and began a revolutionary career in the magazine industry, working on the launch of American ELLE and editorial spreads for Allure, Vanity Fair, Glamour, W, and InStyle, among many others. 
In 1996 she launched Laura Mercier Cosmetics, and the brand became synonymous with creating great, healthy looking skin.  As an innovator, Laura changed the makeup industry forever with her introduction of the first foundation primer to create the perfect canvas for makeup application. Those who work closely with Laura know that she is deeply passionate about the idea of a ‘no makeup’, radiant glow - or bonne mine in French. 
Laura Mercier products are lauded throughout the industry and have won numerous awards, including the Tinted Moisturiser (my personal fave), which is frequently named in Best of Beauty Awards around the world.  Available in 19 shades, it’s a sheer coverage multitasker for a healthy, no-makeup look with a super flattering, natural dewy finish. The lightweight, moisturising formula adds a soft hint of colour that evens and enhances skin without hiding it, making it what we want to be wearing come the weekend.
Secret Camouflage (below) is another hero, and takes the the form of a full coverage concealer that leaves skin looking natural and flawless. Laura's original creation and an absolute must-have in any artist's kit, it has more pigment than a traditional concealer and is super longwearing.
So, bring on February 26 – and start saving those pennies now!



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