Tuesday, October 2, 2018

Love it: Jo Malone London Honeysuckle & Davana



Lord knows we need a little more happy in the world at the moment, and the wonderful people at Jo Malone London have most definitely obliged with the launch of the beautiful Honeysuckle & Davana, a happy new floral. The new fragrance captures the scent of honeysuckle, taking us on a winding, twisting journey through an English countryside where hedgerows hum with bees and bugs and untamed honeysuckle brightens the day and scents the night. 
“The brief was to capture the exact scent of honeysuckle, which we were able to do thanks to the
headspace we created in the Cotswolds,” said Anne Flipo, Master Perfumer. “We added an unexpected twist to this very English flower with davana, moss and patchouli, turning it into a modern chypre.” 
Global Head of Fragrance Development at Jo Malone London, Celine Roux calls honeysuckle “a quintessential English flower, and it’s not a flower we talk about a lot in perfumery. In England, it’s very rare to not have a story about honeysuckle. It always brings you back to a happy moment. It grows wild and almost surprises you. With a rose, you go to smell it in your 
garden. With honeysuckle it surprises you on your walk”. 

Honeysuckle does not exist naturally in perfumery, so it was very important to Roux to capture English honeysuckle in nature. She, perfumer Flipo and a technical perfumer went to Westonbirt, The National Arboretum, in Gloucestershire to begin creating the headspace they needed for the scent. Having visited Westonbirt myself just over a month ago, I can happily say that it is a perfect place to get in amongst nature and refresh your spirit and your mind, and the new Jo Malone London scent does exactly that.
The Jo Malone London twist to the fragrance is the inclusion of davana. It brings a fresh, fruity, green note at the top of the fragrance that makes it my pick for wearing right now and all through the summer months. Jo Malone London fragrances are designed to be worn alone or layered up with another Jo Malone London fragrance to create a richer, deeper and more bespoke scent. Honeysuckle & Davana is perfect worn alone or layered with Grapefruit or Oud & Bergamot, which takes it into a darker, headier profile that would work perfectly after hours.
Jo Malone London Honeysuckle & Davana is in store right now as a cologne and as a luxe home candle. Both come highly recommended.


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