Thursday, January 25, 2018

Beauty news: Revlon launches LIVE BOLDLY Campaign


In HUGE news for beauty lovers everywhere, today Revlon launches its new Live Boldly Campaign in New York City and introduces four new Global Ambassadors, who join iconic actress Gal Gadot, whose appointment was announced almost two weeks’ ago. Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann were chosen to represent the new campaign platform because they embody what it is to “Live Boldly”, and are seriously powerful women.
As a top model and body positive advocate, the unabashedly sexy Graham has used her celebrity and voice to challenge conventional perceptions and inspire women everywhere. Her optimism, compassion and strength have changed the industry’s perspective by creating a more inclusive definition of beauty. “I am thrilled to be part of this timely and groundbreaking, campaign with different types of women across races, ages and sizes, and to leverage this platform to continue to create positive change,” says Graham, who is believed to be the first ever ‘real size’ model to land a major beauty campaign.  “Live boldly is the mantra of my life.  Every day in the mirror I say to myself, ‘I am bold, I am brilliant, I am beautiful,’ and together with Revlon, we can inspire all women to do the same.”
UK Vogue covergirland activist Aboah was recently named Model of the Year and founded Gurls Talk, an online community dedicated to providing girls a platform to share their stories, empowering them through a broader community. “Revlon has given us a platform that allows us to be accessible to all different types of women,” says Aboah.  “To me, living boldly means being unapologetic, knowing no boundaries, being vulnerable, strong, authentic and yourself.”
As a top African-Arabic model, Hammam has graced countless magazine covers and has become a fixture on fashion runways around the world. Brazilian-born cover and runway model and environmentalist, Zimmermann was discovered at the age of 14, and named by VOGUE Paris as one of the ‘30 models of the 2000s.’
The Live Boldly multi-media platform leverages social, digital and in-person interactions to engage, support and empower women through community building, catalytic experiences and inspiring conversations. It begins today.  

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