Thursday, January 11, 2018

Beauty news: Revlon appoints Gal Gadot as Global Brand Ambassador


In one heck of a major coup, Revlon has announced the amazing, real life Wonder Woman Gal Gadot as their new Global Brand Ambassador. She was chosen for both her astonishing looks and inspiring spirit, which is the embodiment of what it means to Live Boldly, Revlon’s new campaign designed to inspire women to express themselves with passion, optimism, strength and style.  Revlon’s new Live Boldly campaign will launch later in the month and come with a new multi-media campaign that will be brought to life through a series of experiential activations and cultural immersions designed to bring women together around powerful conversations, shared experiences and a celebration of diverse beauty. 
Gadot – actress, wife, mother, former soldier, former Miss Israel, and advocate for women – will be joined by four additional brand ambassadors, to be announced later in the month, who powerfully represent the ethos of living boldly and will be featured as part of the Revlon’s Live Boldly campaign.  
“Revlon is such an iconic and groundbreaking brand, a champion of women, and I am so happy to be part of this family now,” said the statuesque brunette beauty of the appointment. “There’s a cultural shift happening, which Revlon celebrates, where feminine power is recognised, and I’m so proud that I get to witness and live this amazing change.”
“Revlon has always celebrated and championed strong, independent women in its iconic campaigns and in its philanthropic initiatives. Gal captures the beauty, strength, modernity and boldness that Revlon represents,” said Fabian Garcia, President & CEO of Revlon.  “Gal, and all the new Revlon brand ambassadors are emblematic of the beauty, determination and attitude that reflect what it is for women to live boldly in today’s world,” said Garcia.  
Gadot will begin appearing on behalf of Revlon across all media platforms as of now - expect something truly special.

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