Wednesday, December 6, 2017

Beauty news: M.A.C announces the all new VIVA GLAM X Sia


Long before it was de rigueur to do so, global make up giant M.A.C were heavily involved in the fight against AIDS, through the sale of their Viva Glam lipsticks and other less high profile support like staff collections and helping out at various HIV/AIDS-related organisations. To say that the brand has made one hell of a difference for those living with HIV and AIDS would be an understatement - they are awesome and totally committed.
The VIVA GLAM campaign is the heart and soul of M.A.C’s fundraising efforts for the cause, and has also spawned a collection of seriously fabulous lipsticks and glosses to boot. The latest celebrity face (or perhaps not?!) to be named as a VIVA GLAM spokesperson is the enigmatic Sia, who blew fans away at her concert in Auckland last night. The cosmetics giant and Aussie-born musical wunderkind most famous for hits like "Cheap Thrills" and "Chandelier" have teamed up for a very special collab, which features just one stand-alone product: a M.A.C. VIVA GLAM lipstick, which will be available in February next year. The singer's team took to her official Instagram page to announce the new partnership, which comes with a super wearable, warm red shade of lipstick that is destined to be a hit. 
As with every VIVA GLAM collection, every cent from the selling price of Sia’s Viva Glam lipstick will go to the M.A.C AIDS Fund, which helps women, men and children living with and affected by HIV/AIDS. Helping to drive fundraising for the M·A·C AIDS Fund have been a cadre of celebrity spokespeople.  Each connected with a specific shade of VIVA GLAM Lipstick, these spokespeople have made public appearances and appeared in advertisements to raise money and awareness for the fight against HIV and AIDS.  The inaugural VIVA GLAM spokesperson was performer, RuPaul. Since then, others have joined the ranks, including k.d. lang, Mary J. Blige, Sir Elton John, Shirley Manson, Lil’ Kim, Missy Elliott, Boy George, Linda Evangelista, Chloë Sevigny, Christina Aguilera, Pamela Anderson, Debbie Harry, Lisa Marie Presley, Eve, Dita Von Teese, Fergie, Cyndi Lauper, Lady Gaga, Rihanna and Miley Cyrus… and now, Sia.
Viva Glam Sia will be available online and in-store, February 2018.

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