Tuesday, October 10, 2017

Beauty news: Estée Lauder unveils this year’s Pink Ribbon line up





Did you know that 25 years ago there was no pink ribbon campaign to raise awareness of breast cancer? Women around the world were dying from the disease but there was very little discussion about it. A philanthropist as well as an innovator, the legendary Mrs. Estée Lauder saw an urgent need to bring breast cancer to the forefront and put a spotlight on this world health issue. So in 1992, she became a pioneer for the breast cancer movement, co-creating the pink ribbon and launching The Estée Lauder Companies’ Breast Cancer Campaign. A year later, she founded the Breast Cancer Research Foundation® (BCRF), a non-profit organization, to generate funding solely dedicated to breast cancer research. 
Today, the pink ribbon is the ubiquitous symbol of breast health and the campaign is a global leading voice for breast cancer, igniting a worldwide movement that has funded innovative research and awareness, and inspired meaningful action. As someone who is currently being treated for her second breast cancer diagnosis in five years, this type of movement is huge. Early detection was rarely discussed prior to Lauder’s work, and without it, many lives were lost. Today we talk about breast cancer in private and in public, and women are all the better for it.
To mark the 25th Anniversary of Mrs. Lauder’s work, The Estée Lauder Companies has a new mission: to create a breast cancer-free world. A bold, thought-provoking visual of a tattered pink ribbon is being introduced, showing the wear and tear of 25 years of hard work, dedication and impact trying to cure this disease. It also represents the hope that in 25 years, there will be no need for a pink ribbon; breast cancer will be committed to the history books. The Campaign no longer carries the word “Awareness” as breast cancer now has the global spotlight it deserves, moving into the future with a new rally – it’s time to end breast cancer. 
The Campaign is now active in more than 70 countries around the world, partnering with more than 60 regional organizations to address areas of most critical need. The Campaign has raised more than $70 million to support global research, education and medical services, funding an incredible 225 medical research grants through BCRF ($56 million from total funds raised).
Four of The Estée Lauder Companies’ New Zealand beauty brands support the mission to create a breast cancer-free world and raise funds for the New Zealand Breast Cancer Foundation (NZBCF), and each year the products they create to go with the campaign are just beautiful. This year’s line up is:
Bobbi Brown Pink Peony Illuminating Bronzing Powder Set
Pretty with a purpose, this set includes a silky powder blush in Peony - the perfect pop of colour for a gorgeous, natural-looking flush - and a Mini Face Blender Brush with a pink handle.
RRP $92.00, with 20 per cent of the purchase price donated to the Breast Cancer Foundation NZ.
Clinique Dramatically Different Moisturizing Lotion+
Each year, Clinique offers a special, limited-edition bottle of its Dramatically Different
Moisturizing Lotion+, which combines all-day hydration with skin-strengthening ingredients to help skin look younger, longer. This limited-edition version of Clinique’s Dramatically Different Moisturizing Lotion+ is adorned with a Clinique key ring with four charms, including a Breast Cancer Awareness Pink Ribbon.
RRP $100.00, with $10 donated to the Breast Cancer Foundation NZ per item sold.
Estée Lauder Limited-Edition Advanced Night Repair Synchronized Recovery Complex II with Pink Ribbon Keychain 
Estée Lauder’s #1 repair serum, Advanced Night Repair, is for every woman, every night. By helping maximise the power of skin’s natural nighttime renewal, Advanced Night Repair reveals smooth, radiant younger looking skin. This limited edition comes packaged with a three charm, pink ribbon keychain that empowers consumers to show their support for breast cancer awareness. A touch of blue in the design represents the less than 1 per cent of men who are diagnosed with breast cancer.
RRP$188.00, with 20 per cent of the purchase price donated to the Breast Cancer Foundation NZ.
La Mer Limited-Edition Crème de la Mer
La Mer offers a limited-edition jar of the brand’s iconic Crème de la Mer in support of breast cancer research. Formulated with the legendary Miracle Broth™, Crème de la Mer has the power to transform the skin. Even the driest complexions are renewed and rejuvenated. 
RRP $140.00, with 20 per cent of the purchase price donated to the Breast Cancer Foundation NZ.


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