Wednesday, March 9, 2016

Beauty news: Lancôme announces the return of their most iconic muse




In super exciting news for women that aren’t fond of Keeping Up With The Kardashians, Lancôme has announced that the perennially stylish Isabella Rossellini will serve once as the brand's muse, reprising the role she held for 14 years beginning in 1983. She was the first-ever face of the French cosmetics house and still the face that I have associated with it since my teenage years. Her new stint sounds a bit like the last: She will "spread the brand's particular vision of femininity to the four corners of the earth," according to a statement from Lancôme.
At 63, she joins a wave of amazing women of a certain age who are fronting beauty campaigns, including Charlotte Rampling for NARS and, more recently, Helen Mirren for L'Oréal. Accompanying the announcement is an illustrated portrait by French artist Marc-Antoine Coulon (below) - a reminder that Rossellini is indeed a work of art.
Isabella and Lancôme are effectively renewing the thread of the wonderful story that began in 1983 when she became the very first face of Lancôme, proclaiming the brand's values loud and clear in her own unique, incomparably modern way. For fourteen years, she was one of the most beautiful embodiments of the Lancôme woman. Lancôme call her a “keenly intelligent, accomplished woman, who at every stage of her life has made time her best ally, and happiness and well-being her greatest strengths”.
"Beyond Lancôme's values, which she represents so magnificently and quintessentially, Isabella embodies the idea of an accomplished beauty that is synonymous with well-being. She also maintains a very positive, serene attitude to age, which she experiences as liberating and self-affirming," declares Françoise Lehmann, General Manager of Lancôme. Isabella Rossellini will therefore be a spokesmodel for Lancôme on a regular basis, sharing the secret of her happiness and her opinion on how to accomplish genuine beauty. Her words will be relayed in the press, online and at special events. “I am overwhelmed with emotion to come back to Lancôme. Our collaboration meant so much to me in my life. Continuing it fills me with immense joy and great expectations. I am also well aware that this decision goes well beyond me: it's a strong indication of Lancôme's inclusiveness and celebration of all women”, says Rossellini.
The daughter of two icons of the silver screen (the Italian director Roberto Rossellini and the Swedish actress Ingrid Bergman), Rossellini is herself an iconic figure in cinema, a woman of culture and a free spirit. She has continually reinvented herself throughout her acting career. With cult roles and an impressive filmography, she is the definition of an eclectic, independent artist who has worked with major directors (David Lynch, Joel Schumacher, Guy Maddin) as well as mainstream with aplomb. Recently, she has been seen in Enemy by Denis Villeneuve and Joy by David O. Russell, and on stage to mark the centenary of her mother's birth.


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