Wednesday, March 16, 2016

All about: additions to the Elizabeth Arden Skin Illuminating collection


Elizabeth Arden isn’t called one of the most enduring and innovative skincare brands out there for nothing – their releases never cease to amaze me, not to mention their always-wearable and on point makeup collections.
One of the latest to cross my desk is the Skin Illuminating collection, which is an advanced skincare range that addresses the various degrees of skin discolouration, uneven texture and tone. Featuring the new Skin Illuminating Retexturizing Pads and newly reformulated Skin Illuminating Brightening Day Serum and Skin Illuminating Night Capsules, the dreadfully clever lineup is able to transform the appearance of dark spots and uneven tone, while enhancing the skin’s ability to reflect light. Oh - and it’s suitable for most skin types, which is a huge bonus.
Biological and environmental factors such as aging, hormones, inflammation and exposure to pollution and UV rays can produce excess melanin, which is why so many of us suffer from  newly formed dark spots and uneven skin tone.  Simultaneously, aging decreases collagen and elastin and increases pore size, leaving skin thin and rough and reducing light reflectivity on the skin’s surface.  As a result, skin loses its vibrant, healthy-looking glow, which none of us want!
This is where Elizabeth Arden made their entrance with the new collection, which takes a scientific approach to target dark spots and discolourations as well as the skin’s loss of radiance and luminosity, ensuring visibly brighter-looking skin. A double whammy, if you will.
“To achieve the most even-toned, radiant-looking skin possible, it’s important to not only focus on dialing down the darkness,” says Art Pellegrino, Vice President of R&D and Package Development for Elizabeth Arden.  “It is crucial to also act on enhancing light reflectivity on the surface of the skin, with products that help to promote a brighter, more radiant complexion.”
The Skin Illuminating Collection’s new superstar products are:
Skin Illuminating Brightening Day Serum – a brand new, concentrated yet lightweight daytime serum designed to help skin appear “smoother, more even and luminous”.  Key ingreds include
Advanced MIX Concentrate - a clinically proven blend of Vitamin C and Niacinamide encapsulated together that is able to target and help minimise the appearance of existing dark spots, sun spots, redness and uneven skin tone - and Biomimetic Peptide to support skin’s natural collagen and elastin.
Skin Illuminating Night Capsules – another new release, this is a high performance nighttime serum that works while the skin recovers during sleep to help skin look smoother, crystal clear and radiant. Key ingreds include the aforementioned Advanced MIX Concentrate, powerful antioxidant Licorice Extract and Paracress and Date Palm Kernel Extracts to fight the damaging effects of pollution and support skin’s natural collagen and elastin matrix.
Skin Illuminating Retexturizing Pads – these apparently give you the results of a professional spa treatment and were developed from the top selling product at Elizabeth Arden’s Red Door Spa They sound amazing and are intended to safely exfoliate the top layers of skin for a clearer, more radiant and even-toned appearance.
This collection – including the newbies – is available now at Elizabeth Arden counters nationwide.

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